LEADER 03130nam 2200613Ia 450 001 9910817328603321 005 20230207230224.0 010 $a1-59996-437-6 035 $a(CKB)1000000000754601 035 $a(EBL)435556 035 $a(OCoLC)437125145 035 $a(SSID)ssj0000448831 035 $a(PQKBManifestationID)11307363 035 $a(PQKBTitleCode)TC0000448831 035 $a(PQKBWorkID)10391514 035 $a(PQKB)11663068 035 $a(MiAaPQ)EBC435556 035 $a(Au-PeEL)EBL435556 035 $a(CaPaEBR)ebr10379781 035 $a(EXLCZ)991000000000754601 100 $a20091108d2008 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aWhy healthcare matters$b[electronic resource] $ehow business leaders can drive transformational change /$fFrank Hone 210 $aAmherst, Mass. $cHRD Press$dc2008 215 $a1 online resource (228 p.) 300 $aDescription based upon print version of record. 311 $a1-59996-153-9 320 $aIncludes bibliographical references. 327 $aDedication; Acknowledgments; Introduction; Chapter One: Why Does Healthcare Matter?; Chapter Two: Today's Healthcare Crisis: A Deeper Look at the Causes and Effects; Chapter Three: The U.S. Medical Marketing Model; Chapter Four: Healthcare Consumerism and Personal Responsibility; Chapter Five: Business and the Employer: Catalysts for Change; Chapter Six: Collaborative Initiatives; Chapter Seven: Early Adopters, Measurable Results; Chapter Eight: A Plan of Action; Chapter Nine: Bringing Healthcare Consumerism Inside: The Communications Campaign 327 $aChapter Ten: A Vision of Healthcare Consumerism as the Driver of Change Recommended Resources; About the Author 330 $aWhy Healthcare Matters is a practical guide to help influential business executives and leaders address a major crisis of our time - healthcare. Frank Hone, a healthcare consumerism advocate and practitioner, takes a big picture look at what's wrong with healthcare in the U.S. and provides a set of practical, market-based strategies and solutions. The core idea of Why Healthcare Matters is that the solution lies in personal responsibility and employer engagement. And the heart of the book is a seven-step plan of action to drive substantial change in healthcare in your company. 606 $aHealth care reform$zUnited States 606 $aMedical economics$zUnited States 606 $aMedical care, Cost of$zUnited States 606 $aEmployer-sponsored health insurance$zUnited States 606 $aSocial responsibility of business$zUnited States 615 0$aHealth care reform 615 0$aMedical economics 615 0$aMedical care, Cost of 615 0$aEmployer-sponsored health insurance 615 0$aSocial responsibility of business 676 $a658.406 700 $aHone$b Frank$01678265 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910817328603321 996 $aWhy healthcare matters$94045744 997 $aUNINA