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035   $a(MiAaPQ)EBC5787821
035   $a(Au-PeEL)EBL5787821
035   $a(OCoLC)1104227384
035   $a(UtOrBLW)9781789738179
035   $a(EXLCZ)994100000008415700
100   $a20190617h20192019  uy             0
101 0 $aeng
135   $aurun|||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aData-driven marketing content $ea practical guide /$fLee Wilson
210  1$aBingley, UK :$cEmerald Publishing,$d2019.
215   $a1 online resource (193 pages)
311   $a1-78973-818-0 
320   $aIncludes bibliographical references and index.
327   $aPrelims -- References -- Index.
330   $aIn the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With marketing companies and experts struggling to produce business content that delivers strong marketing results and SME's being overshadowed by data-aware super-brands that are already heavily investing in data-driven content, Lee Wilson offers a solution that can rectify the performance divide.Data-Driven Marketing Content: A Practical Guide empowers businesses, regardless of industry, size, or competition level, to understand, identify and act on big-data opportunities. The guide shares unique processes, approaches, and frameworks which can be applied to every company need, leading you towards efficient and effective content creation that repeatedly returns on investment. Through a combination of practical expertise and personal insights, this book instructs and enables practitioners and entrepreneurs to overcome everyday business content barriers and yield increased results from every piece of content created. 
606   $aMarketing research
606   $aMarketing$xData processing
606   $aSmall business marketing
606   $aBusiness & Economics$xMarketing$xGeneral$2bisacsh
606   $aSales & marketing$2bicssc
615  0$aMarketing research.
615  0$aMarketing$xData processing.
615  0$aSmall business marketing.
615  7$aBusiness & Economics$xMarketing$xGeneral.
615  7$aSales & marketing.
676   $a658.83
700   $aWilson$b Lee$01617973
801  0$bUtOrBLW
801  1$bUtOrBLW
906   $aBOOK
912   $a9910817313803321
996   $aData-driven marketing content$93949410
997   $aUNINA