LEADER 05080oam 2200553 450 001 9910817272203321 005 20170523091546.0 010 $a1-283-80590-1 010 $a0-12-385970-0 035 $a(OCoLC)857902856 035 $a(MiFhGG)GVRL8AFX 035 $a(EXLCZ)992670000000276795 100 $a20130604d2013 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $ctxt 182 $cc 183 $acr 200 10$aDesigning science presentations $ea visual guide to figures, papers, slides, posters, and more /$fMatt Carter 205 $a1st ed. 210 $aAmsterdam $cAcademic Press$d2013 210 1$aLondon :$cAcademic Press,$d2013. 215 $a1 online resource (xxi, 360 pages) $cillustrations (chiefly color) 225 0 $aGale eBooks 300 $aIncludes index. 311 $a0-12-385969-7 320 $aIncludes bibliographical references and index. 327 $aFront Cover; Designing Science Presentations; Copyright Page; Contents; Foreword; Acknowledgments; Goals of This Book; 1 Designing Exceptional Science Presentations; 1 Scientists as Designers; Necessary Ingredients in any Science Presentation; Doesn't Good Scientific Content Speak for Itself?; Any Scientist Can Be a Designer; What is Design?; What Design Is Not; Design Is Ultimately about the Audience; Embrace Simplicity; About "The Rules"; Appreciate the Design around You; Appreciate the Presentations of Other Scientists; Design Is a Continuous Process; Summary: Don'ts and Dos 327 $a2 Design Goals for Different Presentation Formats Defining the Goals of Presentation Formats; The Written Presentation; The Slide Presentation; The Oral Presentation (Without Slides); The Poster Presentation; Advantages and Disadvantages of Presentation Formats; Reasons for Success and Failure; Design a Presentation with Your Format in Mind; Summary: Don'ts and Dos; 3 Twenty-One Characteristics Shared by Exceptional Presenters; 1 Choose to Design a Presentation; 2 Present to Communicate a Message; 3 Know Your Target Audience; 4 Demonstrate Care and Respect for Your Audience 327 $a5 Declare the Question or Goal that Drives Your Science 6 Inspire Interest in Your Subject; 7 Demonstrate Expertise; 8 Introduce Your Background and Methods with Clarity; 9 Balance Details with the Big Picture; 10 Highlight One to Three Take-Home Points; 11 Follow Time Restrictions; 12 Radiate Enthusiasm; 13 Demonstrate Accessibility and Friendliness; 14 Read and Respond to Your Audience; 15 Design Visual Elements with Care; 16 Present Information One Piece at a Time; 17 Let Your Narrative Lead Your Visuals; 18 Master Your Presentation Technology; 19 Master the Written English Language 327 $a20 Be Yourself 21 Transform Anxiety into Positive Energy; Summary: Don'ts and Dos; 2 Visual Elements in Science Presentations; 4 Color; Why We Use Color; Color Gone Wild; Describing Color; The Color Wheel; Choosing Color Combinations Using a Color Wheel; Warm and Cool Colors; Using Color to Highlight; Emotional Associations of Different Colors; Background Colors and Contrast; Color in a Colorless Environment; Black and White Are Colors, Too; How Computers Specify Color; CMYK; RGB; Hexvalue; What You See Might Not Be What You Get; Summary: Don'ts and Dos; 5 Typography 327 $aDecisions about Text Matter Dissection of a Font; Personality of Fonts; Sizing Up a Font; Casing; Legibility; Typesetting; Bullets; Some Other Advice about using Bullets:; Numbers; Summary: Don'ts and Dos; 6 Words; Words Matter; Avoid Wordiness; Colloquialism and Slang; Singular versus Plural; Active versus Passive Verbs; Verb Tense; Commonly Misused Words; Understand the Distinctions between Similar Words; The Burden of Proof; Latin Abbreviations; Writing about Numbers; Summary: Don'ts and Dos; 7 Tables; Anatomy of a Table; When to Use a Table 327 $aTables Differ among Different Presentation Formats 330 $aDesigning Science Presentations guides researchers and graduate students of virtually any discipline in the creation of compelling science communication. Most scientists never receive formal training in the creation, delivery, and evaluation of such material, yet it is essential for publishing in high-quality journals, soliciting funding, attracting lab personnel, and advancing a career. This clear, readable volume fills that gap and provides visually intensive guidance at every step-from the construction of original figures to the presentation and delivery of those figures in 606 $aCommunication in science 606 $aPoster presentations 606 $aScience$xStudy and teaching$xAudio-visual aids 615 0$aCommunication in science. 615 0$aPoster presentations. 615 0$aScience$xStudy and teaching$xAudio-visual aids. 676 $a501.4 686 $a02.13$2bcl 700 $aCarter$b Matt$0865438 801 0$bMiFhGG 801 1$bMiFhGG 906 $aBOOK 912 $a9910817272203321 996 $aDesigning science presentations$94108690 997 $aUNINA