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100   $a20111004d2012      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aPharmaceutical lifecycle management $emaking the most of each and every brand /$fTony Ellery, Neal Hansen
205   $a1st ed.
210   $aHoboken, N.J. $cJohn Wiley & Sons$dc2012
215   $a1 online resource (413 p.)
300   $aIncludes index.
311 08$a9780470487532 
311 08$a0470487534 
327   $apt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management.
330   $a A comprehensive guide to optimizing the lifecycle management of pharmaceutical brands  The mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they
606   $aPharmaceutical industry$xEconomic aspects
606   $aDrug approval$xEconomic aspects
615  0$aPharmaceutical industry$xEconomic aspects.
615  0$aDrug approval$xEconomic aspects.
676   $a338.4/76153
700   $aEllery$b Tony$01624454
701   $aHansen$b Neal$01624455
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801  1$bMiAaPQ
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906   $aBOOK
912   $a9910817235003321
996   $aPharmaceutical lifecycle management$93959431
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