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100   $a20180706e20162011  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarketing research with SAS Enterprise guide /$fKristof Coussement, Nathalie Demoulin, Karine Charry
210  1$aLondon :$cRoutledge,$d2016.
215   $a1 online resource (317 p.)
300   $a"A Gower Book"--cover.
300   $aFirst published 2011 by Gower Publishing.
311   $a1-138-44085-X 
311   $a1-4094-2676-9 
320   $aIncludes bibliographical references and index.
327   $aGetting started with SAS enterprise guide -- Descriptive analysis -- Exploratory factor analysis -- Cluster analysis -- Hypothesis testing -- Correlations -- Regression analysis -- Discriminant analysis.
330   $aMarketing Research with SAS Enterprise Guide provides a detailed explanation of the SASŪ Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business and research problems.More information on the book structure, the SASŪ (OnDemand) Enterprise Guide solution, and how to freely request the datasets used in the book is available on http://www.
606   $aMarketing research$xData processing
606   $aBusiness$xData processing
615  0$aMarketing research$xData processing.
615  0$aBusiness$xData processing.
676   $a658.8/3028553
700   $aCoussement$b Kristof.$0945726
701   $aCharry$b Karine$01679746
701   $aDemoulin$b Nathalie$01679747
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910817151903321
996   $aMarketing research with SAS Enterprise guide$94048224
997   $aUNINA