LEADER 05535nam 2200709Ia 450 001 9910817141703321 005 20200520144314.0 010 $a1-281-51445-4 010 $a9786611514457 010 $a0-08-055538-1 035 $a(CKB)1000000000383535 035 $a(EBL)349482 035 $a(OCoLC)476166090 035 $a(SSID)ssj0000075932 035 $a(PQKBManifestationID)11107414 035 $a(PQKBTitleCode)TC0000075932 035 $a(PQKBWorkID)10130205 035 $a(PQKB)10336042 035 $a(Au-PeEL)EBL349482 035 $a(CaPaEBR)ebr10235666 035 $a(CaONFJC)MIL151445 035 $a(OCoLC)646754589 035 $a(CaSebORM)9780123694867 035 $a(MiAaPQ)EBC349482 035 $a(PPN)151933065 035 $a(EXLCZ)991000000000383535 100 $a20070327d2007 uy 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 10$aLetting go of the words$b[electronic resource] $ewriting Web content that works /$fJanice (Ginny) Redish 205 $a1st ed. 210 $aBoston $cElsevier/Morgan Kaufmann$dc2007 215 $a1 online resource (385 p.) 225 1 $aThe Morgan Kaufmann series in interactive technologies 300 $aDescription based upon print version of record. 311 $a0-12-369486-8 320 $aIncludes bibliographical references and indexes. 327 $aFront Cover; Letting Go of the Words: Writing Web Content that Works; Copyright Page; Contents; Foreword; Acknowledgments; Chapter 1. Content! Content! Content!; People come to web sites for the content; Web users skim and scan; Web users read, but; They don't read more because; What makes writing for the web work well?; Introducing Letting Go of the Words; Chapter 2. People! People! People!; We all interpret as we read; Successful writers focus on their audiences; Seven steps to understanding your audiences; 1. List your major audiences; 2. Gather information about your audiences 327 $a3. List major characteristics for each audience 4. Gather your audiences' questions, tasks, and stories; 5. Use your information to create personas; 6. Include the persona's goals and tasks; 7. Use your information to write scenarios for your site; Chapter 3. Starting Well: Home Pages; Home pages - the 10-minute mini-tour; Identifying the site, establishing the brand; Setting the tone and personality of the site; Helping people get a sense of what the site is all about; Letting people start key tasks immediately; Sending each person on the right way, effectively and efficiently 327 $aPutting it all together: A case study Building your site up from the content - not only down from the home page; Chapter 4. Getting There: Pathway Pages; Most site visitors are on a hunt - a mission - and the pathway is just to get them there; People don't want to read a lot while hunting; A pathway page is like a table of contents; Sometimes, short descriptions help; Marketing is likely to be ignored on a pathway page 61 The smoothness of the path is more important than the number of clicks (within reason); Marketing is likely to be ignored on a pathway page 327 $aThe smoothness of the path is more important than the number of clicks (within reason)Many people choose the first option that looks plausible; Many site visitors are landing inside your site; Chapter 5. Writing Information, Not Documents; Breaking up large documents; Deciding how much to put on one web page; PDF - yes or no?; Chapter 6. Focusing on Your Essential Messages; Six guidelines for focusing on your essential messages; 1. Give people only what they need; 2. Cut! Cut! Cut! And cut again!; 3. Start with the key point. Write in inverted pyramid style; 4. Break down walls of words 327 $a5. Market by giving useful information 6. Layer information to help web users; Chapter 7. Designing Your Web Pages for Easy Use; Fourteen guidelines for helpful design; 1. Make the page elements obvious, using patterns and alignment; 2. Consider the entire site when planning the design; 3. Work with templates; 4. Use space effectively. Keep active space in your content; 5. Beware of false bottoms; 6. Don't let headings float; 7. Don't center text; 8. Set a sans serif font as the default; 9. Think broadly about users and their situations when setting type size 327 $a10. Use a fluid layout with a medium line length as default 330 $a""Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.""-- Jakob Nielsen, Principal, Nielsen Norman Group"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice 410 0$aMorgan Kaufmann series in interactive technologies. 606 $aWeb site development 606 $aWeb sites$xDesign 615 0$aWeb site development. 615 0$aWeb sites$xDesign. 676 $a006.7 686 $aAP 17458$2rvk 700 $aRedish$b Janice$01143389 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910817141703321 996 $aLetting go of the words$94024589 997 $aUNINA