LEADER 02583oam 2200445 450 001 9910816993103321 005 20190911112724.0 010 $a1-84334-773-3 035 $a(OCoLC)936458771 035 $a(MiFhGG)GVRL9CBR 035 $a(EXLCZ)993710000000414777 100 $a20150430h20152015 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMarketing the 21st century library $ethe time is now /$fDebra Lucas-Alfieri 210 1$aWaltham, MA :$cChandos Publishing,$d[2015] 210 4$d?2015 215 $a1 online resource (xi, 105 pages) $cillustrations (chiefly color) 225 1 $aChandos Information Professional Series 300 $aDescription based upon print version of record. 311 $a1-78063-454-4 320 $aIncludes bibliographical references and index. 327 $a1. Introduction -- 2. From the past to the future: library as place -- 3. Marketing plan research and assessment -- 4. Creating the marketing plan -- 5. Project control: managing marketing initiatives -- 6. Partnerships -- 7. Resources and services to promote -- 8. Using technology to market and promote -- 9. Marketing a profession: marketing the future. 330 $aAlthough the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. 410 0$aChandos information professional series. 606 $aInformation services$xMarketing 606 $aLibraries$xMarketing 615 0$aInformation services$xMarketing. 615 0$aLibraries$xMarketing. 676 $a021.7 700 $aLucas-Alfieri$b Debra$01720811 801 0$bMiFhGG 801 1$bMiFhGG 906 $aBOOK 912 $a9910816993103321 996 $aMarketing the 21st century library$94119823 997 $aUNINA