LEADER 03711nam 22007212 450 001 9910786215803321 005 20151005020622.0 010 $a1-107-35811-6 010 $a1-107-23850-1 010 $a1-107-34474-3 010 $a1-107-34942-7 010 $a1-107-34849-8 010 $a1-107-34599-5 010 $a1-107-34224-4 010 $a1-139-56563-X 035 $a(CKB)2670000000344018 035 $a(EBL)1139747 035 $a(SSID)ssj0000861053 035 $a(PQKBManifestationID)11429718 035 $a(PQKBTitleCode)TC0000861053 035 $a(PQKBWorkID)10914739 035 $a(PQKB)11319084 035 $a(UkCbUP)CR9781139565639 035 $a(MiAaPQ)EBC1139747 035 $a(Au-PeEL)EBL1139747 035 $a(CaPaEBR)ebr10695325 035 $a(CaONFJC)MIL494749 035 $a(OCoLC)840132554 035 $a(EXLCZ)992670000000344018 100 $a20120719d2013|||| uy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aOld books, new technologies $ethe representation, conservation and transformation of books since 1700 /$fDavid McKitterick$b[electronic resource] 210 1$aCambridge :$cCambridge University Press,$d2013. 215 $a1 online resource (x, 286 pages) $cdigital, PDF file(s) 300 $aTitle from publisher's bibliographic system (viewed on 05 Oct 2015). 311 $a1-107-47039-0 311 $a1-107-03593-7 320 $aIncludes bibliographical references and index. 327 $aThe past in pixels -- Restoration and invention -- Conservation, counterfeiting and bookbinding -- Representation and imitation -- From copying to facsimile -- The arrival of photography -- Public exhibition -- The Caxton exhibition of 1877 -- A bibliographical and public revolution -- Conclusion. 330 $aAs we rely increasingly on digital resources, and libraries discard large parts of their older collections, what is our responsibility to preserve 'old books' for the future? David McKitterick's lively and wide-ranging study explores how old books have been represented and interpreted from the eighteenth century to the present day. Conservation of these texts has taken many forms, from early methods of counterfeiting, imitation and rebinding to modern practices of microfilming, digitisation and photography. Using a comprehensive range of examples, McKitterick reveals these practices and their effects to address wider questions surrounding the value of printed books, both in terms of their content and their status as historical objects. Creating a link between historical approaches and the emerging technologies of the future, this book furthers our understanding of old books and their significance in a world of emerging digital technology. 606 $aBooks$xConservation and restoration$xHistory 606 $aBook industries and trade$xTechnological innovations 606 $aPublishers and publishing$xTechnological innovations 606 $aBook industries and trade$xHistory 606 $aPublishers and publishing$xHistory 615 0$aBooks$xConservation and restoration$xHistory. 615 0$aBook industries and trade$xTechnological innovations. 615 0$aPublishers and publishing$xTechnological innovations. 615 0$aBook industries and trade$xHistory. 615 0$aPublishers and publishing$xHistory. 676 $a070.5 686 $aLAN027000$2bisacsh 700 $aMcKitterick$b David$0573771 801 0$bUkCbUP 801 1$bUkCbUP 906 $aBOOK 912 $a9910786215803321 996 $aOld books, new technologies$93780702 997 $aUNINA LEADER 03025nam 2200553 450 001 9910816778103321 005 20230803195356.0 010 $a3-95489-620-6 035 $a(CKB)2670000000534375 035 $a(EBL)1640389 035 $a(SSID)ssj0001215429 035 $a(PQKBManifestationID)11791712 035 $a(PQKBTitleCode)TC0001215429 035 $a(PQKBWorkID)11177486 035 $a(PQKB)10637296 035 $a(MiAaPQ)EBC1640389 035 $a(Au-PeEL)EBL1640389 035 $a(CaPaEBR)ebr10856430 035 $a(OCoLC)871780053 035 $a(EXLCZ)992670000000534375 100 $a20140419h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe body-image meaning-transfer model $ean investigation of the sociocultural impact on individuals' body-image /$fAnke Jobsky 210 1$aHamburg, Germany :$cAnchor Academic Publishing,$d2014. 210 4$d?2014 215 $a1 online resource (110 p.) 300 $aDescription based upon print version of record. 311 $a3-95489-120-4 320 $aIncludes bibliographical references. 327 $aThe Body-Image-Meaning-Transfer Model; ABSTRACT; ACKNOWLEDGEMENTS; TABLE OF CONTENTS; TABLE OF FIGURES; 1. INTRODUCTION; 2. SELF, IDENTITY, AND MEANING-TRANSFER IN CONSUMER BEHAVIOUR; 2.1. BODY-IMAGE MEANING-TRANSFER; 3. APPROACHES AGAINST THE CURRENT MAINSTREAM BODY-IMAGE; 3.1. BANS AGAINST DELUSIVE, SURREAL BODY-IMAGES; 3.2. CAMPAIGNS ON HEALTHIER BODY-IMAGES; 3.3. CAN MAINSTREAM BIMT BE CHANGED THROUGH THESE CAMPAIGNS?; 4. RESEARCH METHODOLOGY; 5. ANALYSIS AND FINDINGS; 6. CONCLUSION AND RECOMMENDATIONS; 7. LIMITATIONS AND FURTHER RESEARCH; 8. BIBLIOGRAPHY; 9. APPENDICES 327 $aAPPENDIX A: FOCUS GROUP DISCUSSION QUESTIONSAPPENDIX B: QUESTIONNAIRE; APPENDIX C1: FINDINGS GROUP A (UK); APPENDIX C2: FINDINGS GROUP B (GERMANY); APPENDIX D: QUANTITATIVE DATA GENERATED BY QUESTIONNAIRE 330 $aThis book deals with the impact of the sociocultural environment on body-image in Western consumer culture. Based on McCracken's (1986) meaning-transfer model, the author has created a body-image meaning-transfer (BIMT) model. It suggests how cultural discourse and interactions can shape individual consumers' understanding of socially 'good' and 'bad' bodies. It emphasizes the notable impact of mainstream advertising, media, and celebrity culture that commonly promote a thin-and-muscular beauty-ideal, and the process of normalization which implies feelings of guilt, anxiety, public observation 606 $aExport marketing$vCase studies 606 $aMarketing$xVocational guidance 615 0$aExport marketing 615 0$aMarketing$xVocational guidance. 676 $a382.6 700 $aJobsky$b Anke$01642778 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910816778103321 996 $aThe body-image meaning-transfer model$93987666 997 $aUNINA