LEADER 02955nam 2200601Ia 450 001 9910816737803321 005 20230721022114.0 010 $a1-135-21373-9 010 $a1-282-32592-2 010 $a9786612325922 010 $a0-203-87294-0 035 $a(CKB)1000000000773649 035 $a(EBL)446885 035 $a(OCoLC)442984383 035 $a(SSID)ssj0000200292 035 $a(PQKBManifestationID)11180900 035 $a(PQKBTitleCode)TC0000200292 035 $a(PQKBWorkID)10220460 035 $a(PQKB)10332978 035 $a(MiAaPQ)EBC446885 035 $a(Au-PeEL)EBL446885 035 $a(CaPaEBR)ebr10320394 035 $a(CaONFJC)MIL232592 035 $a(EXLCZ)991000000000773649 100 $a20090217d2009 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMedia globalization and the Discovery Channel networks$b[electronic resource] /$fby Ole J. Mjos 210 $aNew York $cRoutledge$d2009 215 $a1 online resource (237 p.) 225 1 $aRoutledge advances in internationalizing media studies ;$v4 300 $aDescription based upon print version of record. 311 $a0-415-80900-2 311 $a0-415-99246-X 320 $aIncludes bibliographical references and index. 327 $aBook Cover; Title; Copyright; Contents; Tables; Figure; Acknowledgments; 1 Media Globalization and Televisual Culture; 2 The Rise of Discovery: 'The World's Number One Nonfiction Media Company'; 3 Discovery the Brand: Image, Reputation, Promise; 4 The Globalization of Factual Entertainment; 5 Discovery's Localization Strategies; 6 Global Resonance: Television Programing for the World; 7 Negotiating the Global and the National Through Televisual Culture; 8 The Duality of Globalization in Discovery; Appendices; Bibliography; Index 330 $aThis book is about the relationship between media and globalization, explored through the unique study of the global expansion of Discovery Communications, spearheaded by the Discovery Channel, one of the world's largest providers of factual television programming and media content. The book argues that the study of Discovery's relationship with globalization provides both a specific and a more general practical and theoretical understanding of how the processes of increased linking and interweaving of media and communications unfold and develop, as well as some of the consequences of this. 410 0$aRoutledge advances in internationalizing media studies ;$v4. 606 $aTelevision and globalization 615 0$aTelevision and globalization. 676 $a302.2345 676 $a384.55/5 700 $aMjos$b Ole J.$f1970-$0847734 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910816737803321 996 $aMedia globalization and the Discovery Channel networks$94012560 997 $aUNINA