LEADER 02635nam 2200625 a 450 001 9910816700303321 005 20200520144314.0 010 $a0-8389-9876-3 035 $a(CKB)1000000000345669 035 $a(EBL)289151 035 $a(OCoLC)476044246 035 $a(SSID)ssj0000267879 035 $a(PQKBManifestationID)11241639 035 $a(PQKBTitleCode)TC0000267879 035 $a(PQKBWorkID)10214365 035 $a(PQKB)10407313 035 $a(MiAaPQ)EBC3001613 035 $a(MiAaPQ)EBC289151 035 $a(Au-PeEL)EBL3001613 035 $a(CaPaEBR)ebr10194657 035 $a(OCoLC)929146198 035 $a(Au-PeEL)EBL289151 035 $a(EXLCZ)991000000000345669 100 $a20030128d2003 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe visible librarian $easserting your value with marketing and advocacy /$fJudith A. Siess 205 $a1st ed. 210 $aChicago $cAmerican Library Association$d2003 215 $a1 online resource (172 p.) 300 $aDescription based upon print version of record. 311 $a0-8389-0848-9 320 $aIncludes bibliographical references (p. 123-146) and index. 327 $aThe primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together. 330 $aRecent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts. It's time to assert your value and the value of the resources you marshal. Step from behind the desk or computer to make your community aware of just how indispensable your services are. Here are all the too 606 $aLibraries$xPublic relations 606 $aLibraries$xMarketing 606 $aAdvertising$xLibraries 606 $aPublic services (Libraries) 615 0$aLibraries$xPublic relations. 615 0$aLibraries$xMarketing. 615 0$aAdvertising$xLibraries. 615 0$aPublic services (Libraries) 676 $a021.7 700 $aSiess$b Judith A$01631067 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910816700303321 996 $aThe visible librarian$93969676 997 $aUNINA