LEADER 02875nam 2200601Ia 450 001 9910450984803321 005 20200520144314.0 010 $a1-280-92920-0 010 $a9786610929207 010 $a1-84663-499-7 035 $a(CKB)1000000000337250 035 $a(EBL)306211 035 $a(OCoLC)182761201 035 $a(SSID)ssj0000465442 035 $a(PQKBManifestationID)11319450 035 $a(PQKBTitleCode)TC0000465442 035 $a(PQKBWorkID)10457024 035 $a(PQKB)10230964 035 $a(MiAaPQ)EBC306211 035 $a(Au-PeEL)EBL306211 035 $a(CaPaEBR)ebr10185532 035 $a(OCoLC)648296877 035 $a(EXLCZ)991000000000337250 100 $a20070112d2007 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aContemporary thinking, topics and trends in international branding, part 1$b[electronic resource] /$fguest editors T.C. Melewar and Joseann Small 210 $aBradford $cEmerald Group Press$dc2007 215 $a1 online resource (130 p.) 225 0 $aInternational Marketing Review ;$v24, no. 3 300 $aDescription based upon print version of record. 311 $a1-84663-498-9 327 $aCover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Understanding international branding: defining the domain and reviewing the literature; Global branding, country of origin and expertise; An investigation of global versus local online branding; Global brand communities across borders: the Warhammer case; How cultural differences in uncertainty avoidance affect product perceptions; Revitalising suffering multinational brands: an empirical study; List of reviewers 330 $aInternational branding, as an area of research in international marketing, needs a domain and an impetus of its own. This e-book seeks to lift international branding out of out the shadow of international marketing and out of a pattern of largely replication studies centered on the standardization/localization debate. The articles that comprise the e-book seek a more comprehensive understanding of the dimensions of international branding and of its related paradigms. The international focus and affiliations of the academics contributing to this compendium add to the interesting diversity inher 606 $aExport marketing 606 $aBranding (Marketing) 608 $aElectronic books. 615 0$aExport marketing. 615 0$aBranding (Marketing) 676 $a382.3 676 $a382.65 701 $aMelewar$b T. C$0931772 701 $aSmall$b Joseann$0931773 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910450984803321 996 $aContemporary thinking, topics and trends in international branding, part 1$92095949 997 $aUNINA LEADER 02607nam 22004333 450 001 9910816693403321 005 20230629221830.0 010 $a981-4998-78-8 035 $a(CKB)4100000012025642 035 $a(MiAaPQ)EBC6724520 035 $a(Au-PeEL)EBL6724520 035 $a(OCoLC)1281973709 035 $a(NjHacI)994100000012025642 035 $a(EXLCZ)994100000012025642 100 $a20211214d2021 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aExterior Calculus 210 1$aSingapore :$cBentham Science Publishers,$d2021. 210 4$dİ2021. 215 $a1 online resource (141 pages) 311 $a981-4998-79-6 327 $aCover -- Title -- Copyright -- End User License Agreement -- Contents -- Foreword -- Preface -- Acknowledgements -- Dedication -- List of Credits -- List of Symbols -- Part I -- Chapter 1 -- Part II -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 6 -- Chapter 7 -- Part III -- Chapter 8 -- Chapter 9 -- References -- Subject Index. 330 $aExterior calculus is a branch of mathematics which involves differential geometry. In Exterior calculus the concept of differentiations is generalized to antisymmetric exterior derivatives and the notions of ordinary integration to differentiable manifolds of arbitrary dimensions. It therefore generalizes the fundamental theorem of calculus to Stokes' theorem. This textbook covers the fundamental requirements of exterior calculus in curricula for college students in mathematics and engineering programs. Chapters start from Heaviside-Gibbs algebra, and progress to different concepts in Grassman algebra. The final section of the book covers applications of exterior calculus with solutions. Readers will find a concise and clear study of vector calculus and differential geometry, along with several examples and exercises. The solutions to the exercises are also included at the end of the book. This is an ideal book for students with a basic background in mathematics who wish to learn about exterior calculus as part of their college curriculum and equip themselves with the knowledge to apply relevant theoretical concepts in practical situations. 517 $aExterior Calculus 606 $aCalculus 615 0$aCalculus. 676 $a515 700 $aPolanco$b Carlos$01094363 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910816693403321 996 $aExterior Calculus$93971464 997 $aUNINA