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101 0 $aeng
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181   $ctxt
182   $cc
183   $acr
200 10$aTrust the brand $ecorporate reputation management in private banking /$fVerena A. Knipp
205   $a1st ed.
210   $aHamburg [Germany] $cDiplomica Verlag$d2009
215   $a1 online resource (141 p.)
300   $aCover title.
311   $a3-8366-8058-0 
320   $aIncludes bibliographical references.
327   $aTrust the Brand; Preface; Table of contents; List of figures; List of appendices; Abbreviations; 1. Introduction; 2. Basic principles and conceptual demarcation; 3. The development of reputation in private banking; 4. Reputation management in German private banks -a survey; 5. Corporate Reputation Management System; 6. Outlook; Bibliography; Appendix; Verena Angelika Knipp
330   $aReputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and structures that are directed towards the effective management of reputation within a company. It covers all activities to establish, preserve, improve and defend reputation systematically.Private banking is a highly sensitive and trust requiring business. A strong bank brand and a healthy reputation are i
606   $aCorporate image$xManagement
606   $aCorporations$xPublic relations
615  0$aCorporate image$xManagement.
615  0$aCorporations$xPublic relations.
676   $a659.2
700   $aKnipp$b Verena A$01597432
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910816530603321
996   $aTrust the brand$93919178
997   $aUNINA