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100   $a20180706e20162007  uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe out-of-home immersive entertainment frontier $eexpanding interactive boundaries in leisure facilities /$fKevin Williams and Michael Mascioni
210  1$aLondon :$cRoutledge,$d2016.
215   $a1 online resource (217 p.)
300   $a"A Gower Book"--Cover.
300   $aFirst published 2014 by Gower Pub.
311   $a1-138-44052-3 
311   $a1-4724-2695-9 
327   $aCover; Contents; List of Figures; About the Authors; Preface; Introduction: Birth of a Genre; 1 The Structure of Play; 2 Collapse and Recovery; 3 Defining the Sector; 4 The Drive for Immersion; 5 Social and Co-operative; 6 Convergence; 7 Future Trends; Conclusion: Living in the Dream; Index
330   $aDigital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them--and is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.
606   $aLeisure$xEconomic aspects
606   $aLeisure industry
606   $aPopular culture$xEconomic aspects
615  0$aLeisure$xEconomic aspects.
615  0$aLeisure industry.
615  0$aPopular culture$xEconomic aspects.
676   $a790.06/9
700   $aWilliams$b Kevin$f1967-,$01613750
701   $aMascioni$b Michael$01613751
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910816425403321
996   $aThe out-of-home immersive entertainment frontier$93943204
997   $aUNINA