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200 00$aBranding post-communist nations $emarketizing national identities in the "new" Europe /$fedited by Nadia Kaneva
205   $a1st ed.
210  1$aNew York :$cRoutledge,$d2012.
215   $a1 online resource (260 p.)
225 1 $aRoutledge research in cultural and media studies ;$v33
300   $aDescription based upon print version of record.
311   $a1-138-77677-7 
311   $a0-415-88275-3 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Promises and problems of post-Communist nation branding -- pt. 2. Agents, institutions, practices -- pt. 3. Representations, mediations, narrations.
330   $aNation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of ""transitional"" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their 
410  0$aRoutledge research in cultural and media studies ;$v33.
606   $aPolitical culture$zEurope, Eastern
606   $aNationalism$zEurope, Eastern
607   $aEurope, Eastern$xPolitics and government$y1989-
615  0$aPolitical culture
615  0$aNationalism
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701   $aKaneva$b Nadia$01672730
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