LEADER 02836nam 2200493Ia 450 001 9910452714103321 005 20200520144314.0 010 $a1-62103-991-9 010 $a1-61703-749-4 035 $a(CKB)2550000001106625 035 $a(MiAaPQ)EBC1181939 035 $a(OCoLC)859581772 035 $a(MdBmJHUP)muse28616 035 $a(Au-PeEL)EBL1181939 035 $a(CaPaEBR)ebr10740629 035 $a(CaONFJC)MIL506990 035 $a(OCoLC)841517040 035 $a(EXLCZ)992550000001106625 100 $a20130425d2013 ub 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aGloria Swanson$b[electronic resource] $eready for her close-up /$fTricia Welsch 210 $aJackson $cUniversity Press of Mississippi$d2013 215 $a479 p. $cill., ports 225 0 $aHollywood legends series 311 $a1-299-75739-1 320 $aIncludes bibliographical references and index. 330 $a"Gloria Swanson: Ready for Her Close Up shows how a talented, self-confident actress negotiated a creative path through seven decades of celebrity. It also illuminates a little-known chapter in American media history: how the powerful women of early Hollywood transformed their remarkable careers after their stars dimmed. This book brings Swanson back into the spotlight, revealing her as a complex, creative, entrepreneurial, and thoroughly modern woman. Swanson cavorted in slapstick short films with Charlie Chaplin and Mack Sennett in the 1910's. The popularity of her films with Cecil B. DeMille helped create the star system. A glamour icon, Swanson became the most talked-about star in Hollywood, earning three Academy Award nominations, receiving 10,000 fan letters every week, and living up to a reputation as Queen of Hollywood. She bought mansions and penthouses, dressed in fur and feathers, and flitted through Paris, London, and New York engaging in passionate love affairs that made headlines and caused scandals. Frustrated with the studio system, Swanson became a talented businesswoman who patented inventions and won fashion awards for her clothing designs; a natural foods activist; an exhibited sculptor; and a designer employed by the United Nations. All the while she continued to act in films, theater, and television at home and abroad"--$cProvided by publisher. 606 $aMotion picture actors and actresses$zUnited States$vBiography 608 $aElectronic books. 615 0$aMotion picture actors and actresses 676 $a791.4302/8092 676 $aB 700 $aWelsch$b Tricia$0931366 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910452714103321 996 $aGloria Swanson$92095131 997 $aUNINA LEADER 02908nam 2200553 450 001 9910816323303321 005 20200520144314.0 010 $a0-7391-8261-7 035 $a(CKB)2670000000426889 035 $a(EBL)1392788 035 $a(OCoLC)858763415 035 $a(SSID)ssj0001000371 035 $a(PQKBManifestationID)12396663 035 $a(PQKBTitleCode)TC0001000371 035 $a(PQKBWorkID)10944224 035 $a(PQKB)11400804 035 $a(Au-PeEL)EBL1392788 035 $a(CaPaEBR)ebr10764395 035 $a(MiAaPQ)EBC1392788 035 $a(EXLCZ)992670000000426889 100 $a20130607h20132013 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMarketing literature and posthumous legacies $ethe symbolic capital of Leonid Andreev and Vladimir Nabokov /$fYuri Leving and Frederick H. White 210 1$aLanham :$cLexington Books,$d[2013] 210 4$dİ2013 215 $a1 online resource (295 p.) 300 $aDescription based upon print version of record. 311 $a0-7391-8260-9 320 $aIncludes bibliographical references and index. 327 $aThe Andreevs. The early visual marketing of Leonid Andreev ; Marketing strategies: Vadim Andreev in dialogue with the Soviet Union ; The role of the scholar in the consecration of Leonid Andreev (1950s to present) ; Creating posthumous legacies: the power to consecrate and to blaspheme: Vadim Andreev's memories of childhood ; Market pressures: Vadim Andreev's incomplete memoiristic journey -- The Nabokovs. Nabokov and the publishing business ; Plaster, marble, canon: the vindication of Nabokov in post-Soviet Russia ; The visual marketing of Nabokov: who is the face of the Russian Lolita? ; "Nabokov-7": Russian postmodernism in search of a national identity ; Interpreting voids: Nabokov's last incomplete novel, The Original of Laura -- Conclusion. 330 $aLiterature is not only about aesthetics, but also almost equally about the successful marketing of an author and his literary works. Ever since the two great Russian authors, Leonid Andreev and Vladimir Nabokov, created their own literary capital, cultural merchants have been preoccupied with the promotion of their respective posthumous legacies, maintaining the intricate network of personal interests that drive the preservation of literary reputations. 606 $aAuthorship$xMarketing 606 $aAuthors and publishers$zSoviet Union 615 0$aAuthorship$xMarketing. 615 0$aAuthors and publishers 676 $a813/.54 700 $aLeving$b I?Urii?$0882229 701 $aWhite$b Frederick H.$f1970-$01651171 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910816323303321 996 $aMarketing literature and posthumous legacies$94068958 997 $aUNINA