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100   $a20040329d2004      uy         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 04$aThe SAGE handbook of media studies /$feditor-in-chief, John D. H. Downing ; associate editors, Denis McQuail, Philip Schlesinger, Ellen Wartella
205   $a1st ed.
210   $aThousand Oaks, Calif. $cSage Publications$dc2004
215   $a1 online resource (ix, 629 p.)
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-7619-2169-9 
320   $aIncludes bibliographical references and indexes.
327   $aProlegomena -- Audiences, users and effects -- Economy and power -- Specific areas of media research.
330 8 $aOffers a comprehensive overview of the field of media studies at the start of the 21st century. This text examines five distinct areas including basic approaches, methods of media research perspectives on media in society, the media mosaic, & the audience.
606   $aMass media$vHandbooks, manuals, etc
615  0$aMass media
676   $a302.23
701   $aDowning$b John$g(John Derek Hall)$0143637
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910816270203321
996   $aThe SAGE handbook of media studies$94083323
997   $aUNINA