LEADER 05408oam 2200673I 450 001 9910816249203321 005 20240131143554.0 010 $a1-136-66093-3 010 $a1-283-59050-6 010 $a9786613902955 010 $a0-203-80724-3 010 $a1-136-66094-1 024 7 $a10.4324/9780203807248 035 $a(CKB)2560000000092914 035 $a(EBL)1020327 035 $a(OCoLC)810077976 035 $a(SSID)ssj0000737595 035 $a(PQKBManifestationID)12367041 035 $a(PQKBTitleCode)TC0000737595 035 $a(PQKBWorkID)10787901 035 $a(PQKB)10589922 035 $a(MiAaPQ)EBC1020327 035 $a(Au-PeEL)EBL1020327 035 $a(CaPaEBR)ebr10598554 035 $a(CaONFJC)MIL390295 035 $a(FINmELB)ELB136323 035 $a(EXLCZ)992560000000092914 100 $a20180706d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe global economics of sport /$fChris Gratton. [et al.] 210 1$aMilton Park, Abingdon, Oxon ;$aNew York :$cRoutledge,$d2012. 215 $a1 online resource (145 p.) 300 $aDescription based upon print version of record. 311 $a0-415-58619-4 311 $a0-415-58618-6 320 $aIncludes bibliographical references (pages [114]-122) and index. 327 $aCover; Title; Copyright; CONTENTS; List of figures; List of tables; 1 The historical and economic development of the sport market; Introduction; Pre-industrial sport and recreation (pre-1800); Early industrial Britain (1800-1850); The re-emergence of mass leisure (1850-1914); 2 The global sport market; The development of the global sport market; The economics of sport; 3 Global sports organisations; Introduction; Emergence of national sports organisations; GSOs; Theoretical issues; From non-profit to commercialisation; The economics of GSOs today; Case study of the IOC 327 $aRevival of the Modern OlympicsRole and organisational structure of the IOC; The economic transformation of the Olympics and changing role of the IOC; 4 Global sports events; Introduction; The economic benefits of hosting major sports events; Legacy; The economic importance of the summer Olympic Games; Case study: legacy of Beijing 2008; Infrastructure; Knowledge, skill-development and education; Image; Emotion; Networks; Culture; Elite sport legacy; Conclusions; 5 Global sport corporations; Introduction; Transnational corporations in a global competitive environment 327 $aGrowth, concentration and internationalisation of sport corporationsCase studies in transnational sport corporations; Nike; Real Madrid FC; ESPN; Conclusions; 6 Sport broadcasting; Introduction; Broadcast rights for sports properties; Theoretical issues; Broadcasting and the Olympics; The Football World Cup; Listed events; The English Premier League; Evidence of domestic appeal; UK television deals; International consumption; Conclusions; 7 Sport sponsorship; Introduction; The growth of sport sponsorship; Reasons for sports sponsorship growth; Areas of sport sponsorship 327 $aFIFA and the Football World CupIOC and the Olympic Games; Why do corporations sponsor sport?; Measuring the effectiveness of sponsorship; Conclusions; 8 Globalisation of the sport market: costs and benefits; Introduction; Negative economic consequences of the globalisation of sport; International division of labour; Migration of athletes; Global sport-media nexus; Conclusions; Bibliography; Index 330 $a"Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's sport market is now international in terms of its influences and opportunities. This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. Drawing on case studies from the UK, North America, Europe, the Far East and beyond, the book concludes with a look forward over the next twenty years, offering a powerful forecast for the evolution of the global sports market. This book is essential reading for any student or professional with an interest in the economics of sport"--$cProvided by publisher. 606 $aSports and globalization$vCross-cultural studies 606 $aSports$xEconomic aspects$vCross-cultural studies 615 0$aSports and globalization 615 0$aSports$xEconomic aspects 676 $a796.06/91 686 $aSPO000000$aSPO068000$2bisacsh 701 $aGratton$b Chris$f1948-$0855489 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910816249203321 996 $aThe global economics of sport$94008524 997 $aUNINA