LEADER 01179oam 2200397 450 001 9910816237803321 005 20210607093106.0 010 $a1-64279-021-4 035 $a(CKB)5120000000156123 035 $a(MiAaPQ)EBC6448187 035 $a(EXLCZ)995120000000156123 100 $a20210607d2018 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe best story wins $ehow to leverage Hollywood storytelling in business and beyond /$fMatthew Luhn 210 1$aNew York :$cMJ,$d[2018] 210 4$d©2018 215 $a1 online resource (xxix, 130 pages) $cillustrations 606 $aBusiness communication 606 $aCommunication in organizations 606 $aPersuasion (Psychology) 615 0$aBusiness communication. 615 0$aCommunication in organizations. 615 0$aPersuasion (Psychology) 676 $a658.45 700 $aLuhn$b Matthew$01612077 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bUtOrBLW 906 $aBOOK 912 $a9910816237803321 996 $aThe best story wins$93940661 997 $aUNINA