LEADER 03641nam  2200661 a 450 
001 9910816205303321
005 20200520144314.0
010   $a1-107-18319-7
010   $a1-281-24357-4
010   $a9786611243579
010   $a0-511-80539-X
010   $a0-511-37815-7
010   $a0-511-37728-2
010   $a0-511-37634-0
010   $a0-511-37480-1
010   $a0-511-37904-8
035   $a(CKB)1000000000409266
035   $a(EBL)328940
035   $a(OCoLC)437197113
035   $a(SSID)ssj0000141484
035   $a(PQKBManifestationID)11151383
035   $a(PQKBTitleCode)TC0000141484
035   $a(PQKBWorkID)10090697
035   $a(PQKB)10426219
035   $a(UkCbUP)CR9780511805394
035   $a(MiAaPQ)EBC328940
035   $a(Au-PeEL)EBL328940
035   $a(CaPaEBR)ebr10221595
035   $a(CaONFJC)MIL124357
035   $a(EXLCZ)991000000000409266
100   $a20070614d2008      uy         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aDriving innovation $eintellectual property strategies for a dynamic world /$fMichael A. Gollin
205   $a1st ed.
210   $aCambridge [England] ;$aNew York $cCambridge University Press$d2008
215   $a1 online resource (xvi, 415 pages) $cdigital, PDF file(s)
300   $aTitle from publisher's bibliographic system (viewed on 05 Oct 2015).
311   $a0-521-70169-4 
311   $a0-521-87780-6 
320   $aIncludes bibliographical references (p. 379-389) and index.
327   $aCover; Half-title; Dedication; Title; Copyright; Contents; Foreword; Preface; Acknowledgments; Abbreviations; Introduction: The Invisible Infrastructure of Innovation; Part one: Intellectual property dynamics in society; Part two: Basics of managing intellectual property in organizations; Part three: Steps to strategic management of intellectual property; Part four: Strategies on a global stage; Appendix A: Excerpts from TRIPS Agreement; Appendix B: Intellectual Property Non-Policy; Appendix C: Intellectual Property Assessment Questionnaire
327   $aAppendix D: Research Tools for Obtaining Intellectual Property InformationBibliography; Index
330   $aHow does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply to all innovation communities, including industry, non-profit institutions, and developing countries. Further, it draws on the author's broad experience, news headlines, and precedent-setting lawsuits relating to patents, trademarks, copyright, and trade secrets - from biotechnology to the open source movement. General readers and students will welcome the lively overview of this complex topic, while executives and practitioners can gain new insights and valuable approaches for putting ideas to work and navigating within or changing the global IP system to expand innovation.
606   $aIntellectual property
615  0$aIntellectual property.
676   $a346.04/8
700   $aGollin$b Michael A.$f1957-$01652538
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910816205303321
996   $aDriving innovation$94003270
997   $aUNINA