LEADER 03780oam 2200673I 450 001 9910816075303321 005 20190503073412.0 010 $a0-262-31307-3 010 $a1-299-28429-9 010 $a0-262-31306-5 035 $a(CKB)2560000000099630 035 $a(EBL)3339580 035 $a(SSID)ssj0000835246 035 $a(PQKBManifestationID)12279793 035 $a(PQKBTitleCode)TC0000835246 035 $a(PQKBWorkID)10989876 035 $a(PQKB)10663251 035 $a(MiAaPQ)EBC3339580 035 $a(OCoLC)830324095$z(OCoLC)840257011$z(OCoLC)1055368846$z(OCoLC)1066618645$z(OCoLC)1081276852 035 $a(OCoLC-P)830324095 035 $a(MaCbMITP)9203 035 $a(Au-PeEL)EBL3339580 035 $a(CaPaEBR)ebr10672790 035 $a(CaONFJC)MIL459679 035 $a(OCoLC)830324095 035 $a(PPN)261391364 035 $a(EXLCZ)992560000000099630 100 $a20130318h20132013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aEco-business $ea big-brand takeover of sustainability /$fPeter Dauvergne and Jane Lister 210 4$dİ2013 210 1$aCambridge, Massachusetts :$cThe MIT Press,$d[2013] 215 $a1 online resource (205 p.) 300 $aDescription based upon print version of record. 311 $a0-262-52833-9 311 $a0-262-01876-4 320 $aIncludes bibliographical references and index. 327 $aAcknowledgments -- Acronyms -- The politics of big brand sustainability -- The eco-business setting -- The eco-business market advantage -- Eco-business tools of supply chain power -- The supply chain eco-business of brand growth -- Eco-business governance -- Bibliographical references -- Index. 330 8 $aMcDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutral. Today, big-brand companies seem to be making commitments that go beyond the usual "greenwashing" efforts undertaken largely for public relations purposes. In Eco-Business, Peter Dauvergne and Jane Lister examine this new corporate embrace of sustainability, its actual accomplishments, and the consequences for the environment. For many leading-brand companies, these corporate sustainability efforts go deep, reorienting central operations and extending through global supply chains. Yet, as Dauvergne and Lister point out, these companies are doing this not for the good of the planet but for their own profits and market share in a volatile, globalized economy. They are using sustainability as a business tool. Advocacy groups and governments are partnering with these companies, eager to reap the governance potential of eco-business efforts. But Dauvergne and Lister show that the acclaimed eco-efficiencies achieved by big-brand companies limit the potential for finding deeper solutions to pressing environmental problems and reinforce runaway consumption. Eco-business promotes the sustainability of big business, not the sustainability of life on Earth. 606 $aSustainable development 606 $aBranding (Marketing) 610 $aENVIRONMENT/General 610 $aBUSINESS/Management 610 $aSOCIAL SCIENCES/Political Science/General 615 0$aSustainable development. 615 0$aBranding (Marketing) 676 $a658.4/083 700 $aDauvergne$b Peter$0479511 702 $aLister$b Jane 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910816075303321 996 $aEco-business$94118892 997 $aUNINA