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101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 14$aThe value of arts for business /$fGiovanni Schiuma$b[electronic resource]
210  1$aCambridge :$cCambridge University Press,$d2011.
215   $a1 online resource (xvii, 294 pages) $cdigital, PDF file(s)
300   $aTitle from publisher's bibliographic system (viewed on 05 Oct 2015).
311   $a1-107-41246-3 
311   $a0-521-76951-5 
320   $aIncludes bibliographical references and index.
327   $a1. Why the arts matter in management -- 2. The arts into actions: Arts-based Initiatives -- 3. The value of Arts-based Initiatives in business -- 4. Arts-based Initiatives and business performances -- 5. Managing Arts-based Initiatives to imporve business performance -- A closing remark.
330   $aThe traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business.
606   $aCreative ability in business
606   $aManagement
606   $aArts
615  0$aCreative ability in business.
615  0$aManagement.
615  0$aArts.
676   $a658
700   $aSchiuma$b Giovanni$01142586
801  0$bUkCbUP
801  1$bUkCbUP
906   $aBOOK
912   $a9910816054803321
996   $aThe value of arts for business$94093319
997   $aUNINA