LEADER 02983nam 2200469 450 001 9910816044003321 005 20231110222644.0 010 $a0-578-89993-0 035 $a(CKB)5590000000461919 035 $a(MiAaPQ)EBC28510790 035 $a(Au-PeEL)EBL28510790 035 $a(OCoLC)1250076988 035 $a(EXLCZ)995590000000461919 100 $a20210505h20212021 fy- 0 101 0 $aeng 135 $aurun#---uuuuu 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMarketing scales handbook $emulti-item measures for consumer insight research$hVolume 11 /$fGordon C. Bruner II 205 $aLibrary version. 210 1$aFort Worth, Texas :$cGCBII Productions, LLC,$d[2021] 210 4$dİ2021 215 $a1 online resource (xxii, 521 pages) 225 1 $aMarketing Scales Handbooks ;$vv.11 320 $aIncludes bibliographical references and index. 330 $a"The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item measures used in scholarly studies of consumer behavior. This volume picks up where the previous volume ended and has reviews of 400 scales that were reported in top marketing journal articles published in 2018 and 2019. These scales are new to the series and were not in any of the previous volumes. Each review provides the scale items (questions, statements, or semantic differentials) as well as information about the scale's origin, previous users, and measurement quality. The bulk of the scales in this book involve topics typical to the series such as brands, advertising, stores, purchasing, and pricing. Measures of other topics in this volume have to do with a variety of other topics including investing and other aspects of personal finance, love and romance, health, relationships, responsibilities, salespeople, donating, self-efficacy, social media, reality, superiority, threats, and touch. As with the rest of the series, this book is a unique and valuable resource for researchers in a variety of fields who want tested and reliable measures of attitudes, emotions, or traits for their studies of consumers or other groups of respondents such as viewers, patients, patrons, or citizens. Many of the measures could also be used in business settings when studying employees, members, or administrators ... " --$cPublisher. 410 0$aMarketing Scales Handbooks 606 $aMarketing research$xStatistical methods$vHandbooks, manuals, etc 606 $aScaling (Social sciences)$vHandbooks, manuals, etc 608 $aHandbooks and manuals.$2lcgft 615 0$aMarketing research$xStatistical methods 615 0$aScaling (Social sciences) 676 $a658.8/3 700 $aBruner$b Gordon C.$f1954-$0116191 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910816044003321 996 $aMarketing scales handbook$9418449 997 $aUNINA