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135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aIrrationality in health care $ewhat behavioral economics reveals about what we do and why /$fDouglas E. Hough
205   $a1st ed.
210   $aStanford, Calif. $cStanford Economics and Finance, an imprint of Stanford University Press$d2013
215   $a1 online resource (312 p.)
300   $aDescription based upon print version of record.
311   $a0-8047-9340-9 
311   $a0-8047-7797-7 
320   $aIncludes bibliographical references and index.
327   $aWhat is behavioral economics--and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient -- Explaining the cumulative impact of physicians' decisions -- Can we use the concepts of behavioral economics to transform health care?
330   $aThe health care industry in the U.S. is peculiar. We spend close to 18% of our GDP on health care, yet other countries get better results?and we don't know why. To date, we still lack widely accepted answers to simple questions, such as "Would requiring everyone to buy health insurance make us better off?" Drawing on behavioral economics as an alternative to the standard tools of health economics, author Douglas E. Hough seeks to more clearly diagnose the ills of health care today. A behavioral perspective makes sense of key contradictions?from the seemingly irrational choices that we sometimes make as patients, to the incongruous behavior of physicians, to the morass of the long-lived debate surrounding reform. With the new health care law in effect, it is more important than ever that consumers, health care industry leaders, and the policymakers who are governing change reckon with the power and sources of our behavior when it comes to health.
606   $aMedical economics$zUnited States
606   $aMedical care$zUnited States
606   $aHealth behavior$zUnited States
606   $aEconomics$xPsychological aspects
615  0$aMedical economics
615  0$aMedical care
615  0$aHealth behavior
615  0$aEconomics$xPsychological aspects.
676   $a338.4/73621
700   $aHough$b Douglas E$01639727
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801  1$bMiAaPQ
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906   $aBOOK
912   $a9910816013403321
996   $aIrrationality in health care$93982870
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