LEADER 04319nam 2200877 a 450 001 9910815904803321 005 20221206175401.0 010 $a1-78268-070-5 010 $a1-283-89286-3 010 $a1-60649-242-X 024 7 $a10.4128/9781606492420 035 $a(CKB)2670000000146812 035 $a(CaPaEBR)ebrary10504208 035 $a(SSID)ssj0000621193 035 $a(PQKBManifestationID)11369086 035 $a(PQKBTitleCode)TC0000621193 035 $a(PQKBWorkID)10616427 035 $a(PQKB)11076633 035 $a(OCoLC)767701983 035 $a(CaBNVSL)swl00400056 035 $a(Au-PeEL)EBL876629 035 $a(CaPaEBR)ebr10504208 035 $a(CaONFJC)MIL420536 035 $a(CaSebORM)9781606492413 035 $a(MiAaPQ)EBC876629 035 $a(EXLCZ)992670000000146812 071 53$a2$bBEP 100 $a20111028d2012 fy 0 101 0 $aeng 135 $aurcn||||m|||a 181 $ctxt 182 $cc 183 $acr 200 10$aDeveloping new products and services$b[electronic resource] $elearning, differentiation, and innovation /$fG. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] 205 $a1st ed. 210 $a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) $cBusiness Expert Press$dc2012 215 $a1 online resource (363 p.) 225 1 $aMarketing research collection 300 $a"For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com." 311 $a1-60649-241-1 320 $aIncludes bibliographical references (p. 327-335) and index. 327 $aPreface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index. 330 3 $aThe focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities. 410 0$aMarketing research collection. 606 $aNew products 606 $aProduct differentiation 610 $aDeveloping new products services 610 $aNPD 610 $aproduct design 610 $alearning, differentiation 610 $aprice discrimination 610 $aproduct features 610 $ainnovation 610 $abusiness planning 610 $aorganizational analysis 610 $adiffusion 610 $aentrepreneurship 610 $atechnology and product life cycles 610 $aproduct and service versioning 610 $aproduct demand 610 $aproduct line optimization 610 $acreativity 610 $alock-in real options 610 $abusiness valuation and project management 615 0$aNew products. 615 0$aProduct differentiation. 676 $a658.575 700 $aSanders$b G. Lawrence$01642517 701 $aHuefner$b Ronald J$0724349 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910815904803321 996 $aDeveloping new products and services$93987271 997 $aUNINA