LEADER 03083nam 2200661 450 001 9910815838203321 005 20240116083648.0 010 $a0-8047-9075-2 024 7 $a10.1515/9780804790758 035 $a(CKB)2670000000545074 035 $a(EBL)1656998 035 $a(SSID)ssj0001131879 035 $a(PQKBManifestationID)12464427 035 $a(PQKBTitleCode)TC0001131879 035 $a(PQKBWorkID)11145214 035 $a(PQKB)10738322 035 $a(DE-B1597)564558 035 $a(DE-B1597)9780804790758 035 $a(Au-PeEL)EBL1656998 035 $a(CaPaEBR)ebr10852487 035 $a(OCoLC)875097689 035 $a(OCoLC)1198929723 035 $a(PPN)236068938 035 $a(MiAaPQ)EBC1656998 035 $a(EXLCZ)992670000000545074 100 $a20140407h20142014 uy 0 101 0 $aeng 135 $aurcn|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe co-creation paradigm /$fVenkat Ramaswamy and Kerimcan Ozcan 210 1$aStanford, California :$cStanford University Press,$d2014. 210 4$dİ2014 215 $a1 online resource (356 p.) 300 $aDescription based upon print version of record. 311 $a0-8047-8915-0 320 $aIncludes bibliographical references and index. 327 $aContents; Acknowledgments; Preface; 1. Introduction To The Co-Creation Paradigm; 2. Innovating Co-Creation Platforms of Engagements; 3. Enabling and Connecting With Co-Creation Experiences; 4. Leveraging Co-Creation Ecosystems of Capabilities; 5. Building Co-Creative Managament Systems; 6. Crafting Co-Creative Enterprise Archictectures; 7. Co-Creating Transformational Change; 8. Evolving Economies and Societies Through Co-Creation; 9 . Wealth-Welfare-Wellbeing And Private-Public-Social Sector Co-Creation; 10. Embracing The Co-Creation Paradigm; Reference Matter; Notes; Bibliography; Index 330 $aA fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators.Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems t 606 $aCustomer relations 606 $aRelationship marketing 606 $aProduct management 606 $aBusiness networks 615 0$aCustomer relations. 615 0$aRelationship marketing. 615 0$aProduct management. 615 0$aBusiness networks. 676 $a658.5/75 700 $aRamaswamy$b Venkatram$0438046 702 $aOzcan$b Kerimcan$f1971- 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910815838203321 996 $aThe co-creation paradigm$94036691 997 $aUNINA