LEADER 03652oam 2200469 450 001 9910815808303321 005 20190911103519.0 010 $a1-57387-792-1 035 $a(OCoLC)852898568 035 $a(MiFhGG)GVRL8RRB 035 $a(EXLCZ)992550000001102647 100 $a20130501h20132013 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $ctxt 182 $cc 183 $acr 200 00$aGlobal mobile $eapplications and innovations for the worldwide mobile ecosystem /$fedited by Peter A. Bruck and Madanmohan Rao 210 1$aMedford, New Jersey :$cInformation Today, Inc.,$d[2013] 210 4$d?2013 215 $a1 online resource (xi, 620 pages) $cillustrations (chiefly color) 225 0 $aGale eBooks 300 $aDescription based upon print version of record. 311 $a1-57387-462-0 311 $a1-299-73879-6 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $a""Cover""; ""Title page""; ""Contents""; ""Preface""; ""Introduction: A World Gone Mobile""; ""Part One: Foundations""; ""Chapter 1: Mobile and Megatrends""; ""Chapter 2: The Psychology of Mobile Technologies""; ""Chapter 3: Mobile Theories and Frameworks""; ""Chapter 4: Digital Gemeinschaft, the Control Revolution, and Technologies of Social Mediation""; ""Chapter 5: Competition and the Evolution of Mobile Markets""; ""Chapter 6: The Business of Mobile in Japan""; ""Chapter 7: Mobile Web Design Strategies""; ""Chapter 8: Mobile Spectrum: Overcoming Challenges of Scarcity"" 327 $a""Part Two: Mobile Impacts """"Chapter 9: Mobile Health""; ""Chapter 10: Mobile Education""; ""Chapter 11: Mobile Phones and Journalism""; ""Chapter 12: The Mobile Media Experience""; ""Chapter 13: Mobile Entertainment: The World Is Overflowing With Screenagers!""; ""Chapter 14: Mobile Value-Added Services""; ""Chapter 15: Mobile Workforce: The Rise of the Mobilocracy""; ""Chapter 16: The Role of Mobile Social Media in Enterprises""; ""Chapter 17: Social + Location + Mobile: SoLoMo Analytics and the Transformation of Shopping"" 327 $a""Chapter 18: Mobile and Small Business: Emerging Trends and Scenarios""""Chapter 19: The Mobile Opportunity in ICT4D""; ""Chapter 20: Mobile Phones and Financial Inclusion""; ""Chapter 21: Rural Mobile""; ""Chapter 22: Mobile Telephony in Rural Areas: A Case Study in Puno, Peru""; ""Chapter 23: Mobile Government""; ""Chapter 24: Mobile China: Opportunities and Challenges""; ""Part Three: The Road Ahead""; ""Chapter 25: Mobile Innovation Ecosystems: The Global Mobile Monday Community""; ""Chapter 26: Mobile Excellence: Awards and Mentorship Processes for Innovators"" 327 $a""Chapter 27: Mobile Innovation Trends: Beyond the Hype Cycles""""Chapter 28: Mobile Operators: Shifting Value Chains""; ""Chapter 29: Policy and Regulatory Issues in the Mobile Internet""; ""Chapter 30: Mobiles and the Law""; ""Chapter 31: Mobile Partnerships and Alliances""; ""About the Contributors""; ""About the Editors""; ""Index"" 330 $aExamines the foundations of the worldwide mobile ecosystem through an array of case studies and perspectives on how mobile is transforming human enterprise--from business and healthcare to education, employment, entertainment, government, and the media. 606 $aMobile computing 615 0$aMobile computing. 676 $a004.167 702 $aBruck$b Peter A$g(Peter Aurelius),$f1950- 702 $aRao$b Madanmohan 801 0$bMiFhGG 801 1$bMiFhGG 906 $aBOOK 912 $a9910815808303321 996 $aGlobal mobile$93925519 997 $aUNINA