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035   $a(EBL)1598364
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035   $a(OCoLC)875379288
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100   $a20130912d1992      fy|         0
101 0 $aeng
135   $aur|||||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aPostmodern consumer research /$fElizabeth C. Hirschman, Morris B. Holbrook
205   $a1st ed.
210   $aLondon $cSAGE$d1992
215   $a1 online resource (146 p.)
225 1 $aAssociation for Consumer Research
300   $a"Published in cooperation with the Association for Consumer Research."
311   $a1-322-42192-7 
311   $a0-8039-4743-7 
320   $aIncludes bibliographical references and index.
327   $apart I. The philosophies -- part II. Methods -- part III. Evaluating research.
330 8 $aThe methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively.
410  0$aAssociation for Consumer Research
606   $aConsumers$xResearch
606   $aKnowledge, Theory of$xHistory
615  0$aConsumers$xResearch.
615  0$aKnowledge, Theory of$xHistory.
676   $a658.834
700   $aHirschman$b Elizabeth Caldwell$f1949-$01597811
701   $aHolbrook$b Morris B$0148224
712 02$aConsumers' Association.
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910815669403321
996   $aPostmodern consumer research$93919724
997   $aUNINA