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100   $a20051118d2006      uy         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aEthics in public relations $eresponsible advocacy /$feditors, Kathy Fitzpatrick, Carolyn Bronstein
205   $a1st ed.
210   $aThousand Oaks, CA $cSage Publications$dc2006
215   $a1 online resource (xiv, 241 p.)
300   $aDescription based upon print version of record.
311   $a1-4522-0420-9 
311   $a1-4129-1797-2 
320   $aIncludes bibliographical references (p. 191-226) and index.
327   $aCover; Contents; Acknowledgments; Introduction: Toward a Definitional Framework for Responsible Advocacy; Chapter 1 - Baselines for Ethical Advocacy in the ""Marketplace of Ideas""; Chapter 2 - Responsibility and Accountability; Chapter 3 - The Ethics of Communicating With and About Difference in a Changing Society; Chapter 4 - Negotiating Relationships With Activist Publics; Chapter 5 - Responsible Advocacy for Nonprofit Organizations; Chapter 6 - Truth and Transparency; Chapter 7 - Responsible Online Communication; Chapter 8 - Responsible Advocacy Through Strategic Risk Communication
327   $aChapter 9 - The Ethics of Public DiplomacyChapter 10 - Advocacy Across Borders; Chapter Notes; Index; About the Contributors
330 8 $aExploring the ethical dimensions of public relations' advocacy role, this book addresses a range of theoretic and practical concerns, illustrating the scope and complexity of responsible advocacy in 21st Century public relations. It also focuses on the affirmative aspects of ethical practices.
606   $aPublic relations$xMoral and ethical aspects
606   $aBusiness ethics
615  0$aPublic relations$xMoral and ethical aspects.
615  0$aBusiness ethics.
676   $a174/.96592
686   $a05.31$2bcl
701   $aFitzpatrick$b Kathy$01762598
701   $aBronstein$b Carolyn$01694059
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910815647203321
996   $aEthics in public relations$94202616
997   $aUNINA