LEADER 04024nam 2200529I 450 001 9910815443103321 005 20171218104651.0 010 $a1-78743-255-6 010 $a1-78743-081-2 035 $a(CKB)4100000001188238 035 $a(MiAaPQ)EBC5058080 035 $a(OCoRC)477777 035 $a(PETE)232323 035 $a(UtOrBLW)9781787430815 035 $a(NjHacI)994100000001188238 035 $a(EXLCZ)994100000001188238 100 $a20171218d2017 uy 0 101 0 $aeng 135 $aurun||||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aInternational business diplomacy $ehow can multinational corporations deal with global challenges? /$fedited by Huub Rue?l 205 $a1st ed. 210 1$aBingley, [England] :$cEmerald Publishing Limited,$d2018. 210 4$dİ2018 215 $a1 online resource (286 pages) 225 1 $aAdvanced series in management,$x1877-6361 ;$vvolume 18 300 $aIncludes index. 311 $a1-78743-082-0 320 $aIncludes bibliographical references. 327 $aPrelims -- Conceptualizing business diplomacy -- Topical business diplomacy -- Business diplomacy -- Index. 330 $aMultinational enterprises (MNEs) experienced 'golden days' during the 1990s and 2000s, they expanded globally and were major players in globalization. Today they have become powerful actors in the global economy. CEOs of international businesses are welcomed by heads of state as their counterparts, they are invited by governments to help solve global issues such as climate change and poverty, and they are facing dilemmas comparable to those of other international actors. However, MNEs are facing global legitimacy challenges. They are suspected of tax avoidance, using low wage countries for corporate benefits only, disrespecting privacy regulations, abusing consumer data, violating local community rights, exploiting natural resources, ignoring basic human rights, and employing too many lobbyists targeting national and international political decision-making processes for their own corporate interests. Although many of these challenges are not new, they have resurfaced and become more apparent during the past couple of years, partly due to the economic recession that many developed economies have faced and to the broader awareness of increasing global inequality and the importance of sustainability. How can international business respond? Strategic business diplomacy may be the answer. Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment. Business diplomacy is different from lobbying or strategic political activity; it implies an (strategic / holistic) approach of an international business to look at itself as an actor in the international diplomatic arena. Representation, communication and negotiation are key in such an approach. One of the consequences is that MNEs are able to operate in and show respect for an international business environment that consists of multiple stakeholders. This demands a strategic perspective and vision on the sector and the business environments in which the company wants to operate, and requires a specific set of instruments, skills and competences. 410 0$aAdvanced series in management ;$vv. 18.$x1877-6361 606 $aInternational business enterprises 606 $aEntrepreneurship 606 $aInternational economic relations 615 0$aInternational business enterprises. 615 0$aEntrepreneurship. 615 0$aInternational economic relations. 676 $a338.88 801 0$bUtOrBLW 801 1$bUtOrBLW 906 $aBOOK 912 $a9910815443103321 996 $aInternational business diplomacy$93935727 997 $aUNINA