LEADER 03793nam 2200733 450 001 9910815321203321 005 20230125183947.0 010 $a1-60649-661-1 035 $a(CKB)2550000001113517 035 $a(EBL)1364064 035 $a(OCoLC)857276758 035 $a(SSID)ssj0001106086 035 $a(PQKBManifestationID)11705643 035 $a(PQKBTitleCode)TC0001106086 035 $a(PQKBWorkID)11056765 035 $a(PQKB)11288795 035 $a(OCoLC)859338135 035 $a(CaBNVSL)swl00402760 035 $a(Au-PeEL)EBL1364064 035 $a(CaPaEBR)ebr10767926 035 $a(CaONFJC)MIL513373 035 $a(CaSebORM)9781606496602 035 $a(MiAaPQ)EBC1364064 035 $a(EXLCZ)992550000001113517 100 $a20130927d2013 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aWeb content $ea writer's guide /$fJanet Mizrahi 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2013. 215 $a1 online resource (120 p.) 225 1 $aCorporate communication collection,$x2156-8170 300 $aPart of: 2013 digital library. 311 $a1-60649-660-3 311 $a1-299-82122-7 320 $aIncludes bibliographical references (pages 97-98) and index. 327 $a1. Writing as a professional -- 2. Web writing characteristics and style -- 3. Web design basics for writers -- 4. Writing website content -- 5. Writing newsletters and web articles -- 6. Writing for social media -- 7. Writing other frequently used web genres -- Conclusion -- Notes -- References -- Index. 330 3 $aThe explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether the author is an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, writers for the web must address the unique environment of the digital world. This book will help writers of all levels produce web content that generates results. Writing for the screen differs from writing for a printed page, and those who use the web to communicate in any genre--ads, articles, blogs, email blasts, newsletters, social media, or websites--must be aware of rhetorical considerations unique to writing for the web. This concise, easy-to-follow guide takes the reader through the underlying principles that make writing for the web unique, including web reader habits and the challenges of producing content across multi-platform formats. It addresses web writing style and topics such as conciseness, tone, level of formality, and other writing techniques. Design as it pertains to the writer is also discussed. Finally, the book focuses on how to compose specific types of web content and provides useful "how to" guides covering the most commonly used genres. 410 0$a2013 digital library. 410 0$aCorporate communication collection.$x2156-8170. 606 $aOnline authorship 610 $aweb content 610 $aweb copy 610 $adigital content 610 $aweb writing 610 $acontent provider 610 $aweb communication 610 $aweb text 610 $aonline writing 610 $acontent development 610 $ainternet content provider 615 0$aOnline authorship. 676 $a006.3 700 $aMizrahi$b Janet.$0866208 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910815321203321 996 $aWeb content$94005169 997 $aUNINA