LEADER 04076nam 2200697Ia 450 001 9910815310203321 005 20200520144314.0 010 $a1-136-34221-4 010 $a1-280-66491-6 010 $a9786613641847 010 $a0-203-12391-3 010 $a1-136-34222-2 024 7 $a10.4324/9780203123911 035 $a(CKB)2560000000082477 035 $a(EBL)957949 035 $a(OCoLC)798531704 035 $a(SSID)ssj0000657774 035 $a(PQKBManifestationID)11399210 035 $a(PQKBTitleCode)TC0000657774 035 $a(PQKBWorkID)10680970 035 $a(PQKB)11370844 035 $a(MiAaPQ)EBC957949 035 $a(Au-PeEL)EBL957949 035 $a(CaPaEBR)ebr10566940 035 $a(CaONFJC)MIL364184 035 $a(OCoLC)794412681 035 $a(FINmELB)ELB135359 035 $a(EXLCZ)992560000000082477 100 $a20120210d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aOnline consumer behavior $etheory and research in social media, advertising, and e-tail /$feditor, Angeline G. Close 205 $a1st ed. 210 $aNew York $cRoutledge$d2012 215 $a1 online resource (401 p.) 300 $aDescription based upon print version of record. 311 $a1-138-10755-7 311 $a1-84872-969-3 320 $aIncludes bibliographical references and index. 327 $aCover; online consumer behavior: theory and research insocial media, advertising, and e-tail; Copyright; Contents; Foreword; Preface; About the editor; About the Contributors; Section I Consumers' Online Identity; 1 Snapshots of the Self: Exploring the Role of online Mobile Photo Sharing in identity Development Among Adolescent Girls; 2 Source Characteristics in online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase outcomes?; 3 overcoming Human Limits Through the Satisfaction of Desires on Virtual Worlds; Section II Social Media, Blogs, and Privacy Issues 327 $a4 Managing new Media: Tools for Brand Management in Social Media5 Consumer Activism Through Social Media: Carrots Versus Sticks; 6 Authenticity in online Communications: Examining Antecedents and Consequences; 7 Web 2.0 and Consumers' Digital Footprint: Managing Privacy and Disclosure Choices in Social Media; Section III Online Advertising and Online Search Behavior; 8 Viewer Reactions to online Political Spoof Videos and Advertisements; 9 Advertising Versus Invertising: The Influence of Social Media B2C Efforts on Consumer Attitudes and Brand Relationships 327 $a10 Male Consumers' Motivations for online Information Search and Shopping BehaviorSection IV e-Tail Consumer Behavior and Online Channels; 11 Exploring Hybrid Channels from the Customer Perspective: Offering Channels That Meet Customers' Changing Needs; 12 Consumer Trust and Loyalty in e-tail; 13 Toward a Theory of Consumer Electronic Shopping Cart Behavior: Motivations of e-Cart Use and Abandonment; Author Index; Subject Index 330 $aSocial media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior. 606 $aConsumer behavior 606 $aInternet marketing 606 $aElectronic commerce$xPsychological aspects 615 0$aConsumer behavior. 615 0$aInternet marketing. 615 0$aElectronic commerce$xPsychological aspects. 676 $a381/.142 701 $aClose$b Angeline$01596753 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910815310203321 996 $aOnline consumer behavior$94001152 997 $aUNINA