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001 9910815256003321
005 20201023111955.0
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024 7 $a10.5040/9781474277723
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035   $a(OCoLC)1201426545
035   $a(CaBNVSL)mat74277723
035   $a(CaBNVSL)9781474277723
035   $a(EXLCZ)994330000000000889
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101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aNew mythologies in design and culture $ereading signs and symbols in the visual landscape /$fRebecca Houze
210  1$aLondon, England :$cBloomsbury Academic,$d2020.
210  2$aLondon, England :$cBloomsbury Publishing,$d2020
215   $a1 online resource (281 pages) $cillustrations
311   $a0-85785-521-2 
320   $aIncludes bibliographical references and index.
327   $a1. Green -- 2. Gateway -- 3. Bull's-Eye! -- 4. I is for Indian -- 5. The False Mirror -- 6. Red State, Blue State -- 7. DS -- 8. Just do it -- 9. The Grid.
330   $a"Taking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it"--$cProvided by publisher.
606   $aCommunication in design$zUnited States
606   $aDesign$xSocial aspects$zUnited States
606   $aSigns and symbols$zUnited States
606   $aHistory of art / art & design styles$2bicssc
615  0$aCommunication in design
615  0$aDesign$xSocial aspects
615  0$aSigns and symbols
615  7$aHistory of art / art & design styles
676   $a745.40973
686   $aDES008000$aDES011000$2bisacsh
700   $aHouze$b Rebecca$01696838
801  0$bN
801  1$bCaBNVSL
801  2$bCaBNVSL
906   $aBOOK
912   $a9910815256003321
996   $aNew mythologies in design and culture$94077089
997   $aUNINA