LEADER 02996oam  2200637   450 
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010   $a1-118-96807-7
010   $a1-118-96805-0
035   $a(Uk)016912746
035   $a(UkMaC)72129638
035   $a(CaSebORM)9781118968062
035   $a(MiAaPQ)EBC1887760
035   $a(MiAaPQ)EBC4040232
035   $a(PPN)190942592
035   $a(EXLCZ)993710000000412608
100   $a20141008d2014      uy             0
101 0 $aeng
181   $2rdacontent
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aValue proposition design /$fwritten by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos
210  1$aHoboken, New Jersey :$cWiley,$d[2014]
215   $axxv, 290 pages $cillustrations (black and white, and colour) ;$d19 x 25 cm
225 0 $aStrategyzer series
300   $a"How to create products and services customers want. Get started with...".
300   $aIncludes index.
300   $aFormerly CIP.$5Uk
311 08$aebook version : 9781118968062 
327   $aCanvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.
330   $aThe book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
606   $aCustomer services$xManagement
606   $aQuality control
606   $aProduction management$xQuality control
606   $aBusiness planning
606   $aStrategic planning
606   $aCustomer relations
615  0$aCustomer services$xManagement.
615  0$aQuality control.
615  0$aProduction management$xQuality control.
615  0$aBusiness planning.
615  0$aStrategic planning.
615  0$aCustomer relations.
676   $a658.4012
700   $aOsterwalder$b Alexander$0541667
702   $aPigneur$b Yves
702   $aBernarda$b Gregory
702   $aSmith$b Alan$c(Designer),
801  0$bStDuBDS
801  1$bStDuBDS
801  2$bUk
906   $aBOOK
912   $a9910815205003321
996   $aValue proposition design$94086050
997   $aUNINA