LEADER 04942nam 22009134 450 001 9910815124503321 005 20221018164343.0 010 $a1-78533-924-9 024 7 $a10.1515/9781785339240 035 $a(CKB)4100000005878318 035 $a(MiAaPQ)EBC5489306 035 $a(DE-B1597)635927 035 $a(DE-B1597)9781785339240 035 $a(PPN)243271662 035 $a(EXLCZ)994100000005878318 100 $a20180831d2018 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aNation branding in modern history /$fedited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will 210 1$aNew York ;$aOxford :$cBerghahn Books,$d2018. 215 $a1 online resource (300 pages) 225 1 $aExplorations in culture and international history series ;$vVolume 9 311 08$aPainettu: 9781785339233 320 $aIncludes bibliographical references and index. 327 $aPART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing U.S. foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for post-communist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst. 330 $aA recent coinage within international relations, ?nation branding? designates the process of highlighting a country?s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power. 410 0$aExplorations in culture and international history series ;$vVolume 9. 606 $aCultural diplomacy$xHistory$vCase studies 606 $aPlace marketing$xPolitical aspects$vCase studies 606 $aNational characteristics$xPolitical aspects$vCase studies 606 $aBranding (Marketing)$xPolitical aspects$vCase studies 610 $abusiness economics. 610 $acareer. 610 $acase studies. 610 $achina. 610 $acultural marketing. 610 $adiplomacy. 610 $aengaging. 610 $agovernment and governing. 610 $ahistorical. 610 $ahistoriographical essays. 610 $ahistory. 610 $ainternational relations. 610 $ainternational. 610 $amarketing. 610 $amodern history. 610 $amultivalent investigation. 610 $anation branding. 610 $apolitical power. 610 $apolitical science. 610 $apolitical. 610 $aprimary documents. 610 $apromotional purposes. 610 $apublic relations. 610 $aself-representation. 610 $asociety. 610 $asuriname. 610 $aunited states. 610 $aus. 615 0$aCultural diplomacy$xHistory 615 0$aPlace marketing$xPolitical aspects 615 0$aNational characteristics$xPolitical aspects 615 0$aBranding (Marketing)$xPolitical aspects 676 $a327.2 702 $aViktorin$b Carolin 702 $aGienow-Hecht$b Jessica C. E.$f1964- 702 $aEstner$b Annika 702 $aWill$b Marcel K. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 801 2$bAzTeS 906 $aBOOK 912 $a9910815124503321 996 $aNation branding in modern history$94064211 997 $aUNINA