LEADER 04846nam 2200685 450 001 9910815062503321 005 20230721033856.0 010 $a3-0346-1555-8 024 7 $a10.11129/detail.9783034615556 035 $a(CKB)3390000000032491 035 $a(EBL)3045460 035 $a(SSID)ssj0000849282 035 $a(PQKBManifestationID)11462347 035 $a(PQKBTitleCode)TC0000849282 035 $a(PQKBWorkID)10809816 035 $a(PQKB)10687199 035 $a(MiAaPQ)EBC3045460 035 $a(DE-B1597)207966 035 $a(OCoLC)979760963 035 $a(DE-B1597)9783034615556 035 $a(Au-PeEL)EBL3045460 035 $a(CaPaEBR)ebr10831571 035 $a(CaONFJC)MIL517655 035 $a(OCoLC)939263328 035 $a(EXLCZ)993390000000032491 100 $a20091028h20092009 uy| 0 101 0 $aeng 135 $aurnn#---|u||u 181 $ctxt 182 $cc 183 $acr 200 00$aExhibitions and displays $emuseum design concepts, brand presentation, trade show design /$fChristian Schittich (ed.) 210 1$aBasel ;$aBoston :$cBirkha?user,$d[2009] 210 4$d©2009 215 $a1 online resource (0 p.) 225 0 $ain DETAIL 300 $aDescription based upon print version of record. 311 0 $a3-7643-9955-4 320 $aIncludes bibliographical references. 327 $tFront matter --$tContents --$tDesigning exhibitions and presentations /$rSchittich, Christian --$tInteraction of building and presentation - current museum concepts /$rSchittich, Christian --$tTo exhibit - From the spoon to the state /$rBaur, Ruedi --$tPhaeno Science Center in Wolfsburg --$tNew Museum in New York --$tLiterature Museum in Marbach --$tMuseum of Celtic and Roman History in Manching --$tBMW Museum in Munich --$tMercedes-Benz Museum in Stuttgart --$tShow and let show /$rMerz, Hg / Wais, Patrick --$t"The Rommel Myth" exhibition in Stuttgart --$t"That's Opera" traveling exhibition --$t"Inventioneering Architecture" traveling exhibition --$tMuseum pavilion in Pouilly-en-Auxois --$tExhibition pavilion for Artek in Milan --$tBuilt Identity Architecture - Design - Communication /$rMessedat, Jons --$tAudi Center in Munich --$tadidas Brand Center in Herzogenaurach --$tBaufritz exhibition building in Erkheim --$tProper light for presentations /$rSchielke, Thomas --$t"Freudenhaus" optician store in Munich --$tWhiteleys Shopping Center in London --$tMPREIS Supermarket in Innsbruck --$tEdeka Supermarket in Ingolstadt --$tNoise barrier with integrated car showroom near Utrecht --$tExhibition hall in Paris --$tNew Trade Fair in Stuttgart --$tSustainably designing temporary architecture for brands /$rSchmidhuber, Susanne --$tStylepark Lounge in Berlin --$tExhibition stand "Garment Garden" in Frankfurt am Main --$tExhibition design system or custom design /$rRöckl, Günther --$tEternit exhibition stands in Stuttgart and Munich --$tE.ON exhibition stand in Essen --$tSerafini exhibition stand in Cologne --$tArchitects - Project data --$tAuthors --$tIllustration credits 330 $aFrom trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image. And at least since large companies like BMW and Mercedes began introducing commercialized museum concepts designed to stage their brands, the phenomenon has come full circle. Not infrequently, planners today must not only accomplish the demanding task of designing an exhibition; they must also meet full service demands, from briefings and CI design to realization. How to do this successfully is the subject of short articles by authors from the relevant fields. With extensively documented project examples organized by presentation or exhibition type, these valuable technical articles offer a detailed roadmap to practical success. 330 $aPractical knowlwdge from briefing to implementation 606 $aTrade shows$xExhibition techniques 606 $aExhibit stands$xDesign and construction 606 $aDisplay of merchandise 615 0$aTrade shows$xExhibition techniques. 615 0$aExhibit stands$xDesign and construction. 615 0$aDisplay of merchandise. 676 $a069 676 $a659.1/52 686 $aLH 39930$2rvk 700 $aSchittich$b Christian$4aut$4http://id.loc.gov/vocabulary/relators/aut.$011437 701 $aSchittich$b Christian$011437 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910815062503321 996 $aExhibitions and displays$93935068 997 $aUNINA