LEADER 02751nam 2200613 450 001 9910814979503321 005 20230126220422.0 010 $a1-4438-7102-8 035 $a(CKB)3800000000006931 035 $a(EBL)1837080 035 $a(OCoLC)895433962 035 $a(SSID)ssj0001413918 035 $a(PQKBManifestationID)12004881 035 $a(PQKBTitleCode)TC0001413918 035 $a(PQKBWorkID)11431906 035 $a(PQKB)10536835 035 $a(Au-PeEL)EBL1837080 035 $a(CaPaEBR)ebr10984027 035 $a(CaONFJC)MIL661762 035 $a(MiAaPQ)EBC1837080 035 $a(EXLCZ)993800000000006931 100 $a20141124h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPrinted advertisement 1947-1970 $eBengali middleclass : an interaction /$fby Chilka Ghosh 210 1$aNewcastle upon Tyne, England :$cCambridge Scholars Publishing,$d2014. 210 4$dİ2014 215 $a1 online resource (230 p.) 300 $aDescription based upon print version of record. 311 $a1-322-30480-7 311 $a1-4438-5907-9 320 $aIncludes bibliographical references. 327 $a""TABLE OF CONTENTS""; ""PREFACE""; ""INTRODUCTION""; ""CHAPTER ONE""; ""CHAPTER TWO""; ""CHAPTER THREE""; ""TO CONCLUDE""; ""BIBLIOGRAPHY"" 330 $aThis work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal between 1947 and 1970, and the sociology of the encounter of the Bengali middleclass with these. Many of the cited advertisements were meant for the entire country but regional particularities were pronounced during the period under review, and the bhadralok consciously maintained a unique constructed identity that dates back to the colonial epoch. Therefore, their encounter with these advertisements too had regional peculiarities. The advertising texts of this period frequently 606 $aAdvertising$xSocial aspects$zIndia$zBengal$xHistory$y19th century 606 $aAdvertising$xSocial aspects$zIndia$zBengal$xHistory$y20th century 606 $aAdvertising, Newspaper$zIndia$zBengal$xHistory$y19th century 606 $aAdvertising, Newspaper$zIndia$zBengal$xHistory$y20th century 615 0$aAdvertising$xSocial aspects$xHistory 615 0$aAdvertising$xSocial aspects$xHistory 615 0$aAdvertising, Newspaper$xHistory 615 0$aAdvertising, Newspaper$xHistory 676 $a659.10954 700 $aGhosh$b Chilka$01662516 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910814979503321 996 $aPrinted advertisement 1947-1970$94019267 997 $aUNINA