LEADER 05357nam 2200661Ia 450 001 9910814976203321 005 20200520144314.0 010 $a1-281-31287-8 010 $a9786611312879 010 $a0-470-99963-2 010 $a0-470-99962-4 035 $a(CKB)1000000000415362 035 $a(EBL)351143 035 $a(OCoLC)437218439 035 $a(SSID)ssj0000156545 035 $a(PQKBManifestationID)11158323 035 $a(PQKBTitleCode)TC0000156545 035 $a(PQKBWorkID)10129371 035 $a(PQKB)11443030 035 $a(MiAaPQ)EBC351143 035 $a(Au-PeEL)EBL351143 035 $a(CaPaEBR)ebr10240431 035 $a(CaONFJC)MIL131287 035 $a(EXLCZ)991000000000415362 100 $a20010425d2001 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aFood industry and the Internet /$fDrew Smith 205 $a1st ed. 210 $aLondon ;$aMalden, MA $cBlackwell Science ;$aAmes, Iowa $cIowa State University Press [Distributor]$d2001 215 $a1 online resource (234 p.) 300 $aIncludes index. 311 $a0-632-05753-X 327 $aFood Industry and the Internet; Preface; Editorial Introduction; Contents; Introduction; Part 1: Pioneers and Turning Points; PART 1: PIONEERS AND TURNING POINTS; Top chef introduces revolutionary e-cooking service; AC Nielsen launches Web research package; Interview: rise of an organic banker; Pink dot goes PDQuick; Sales training goes on the Net; Pringles pioneers voice mail ads; That Sainsbury's depot . . . how it works; Part 2: Stop Press!; PART 2: STOP PRESS!; Beer sales show 300% growth; Pizza wars online; Hotel bookings service gets off to flying start; New site takes on Chateauonline 327 $aEx-Burger King team look to supply links Row over cut price Net rooms; Flying noodles get 20 visitors a month; Herb farm is growing; Wine portal looks to open trade account; Titan portal nightmare as names clash; Gourmets showered with gifts; Directors savage credit card bureaucracy; Farmers launch spuds online; Europ@web takes slice of wine portal; Gourmet site picks up IBM award; Rare breeds shop goes virtual; Those 25,000 Unilever jobs - the real story; Remote poultry breeder gets 70 visits a day; Spicing up the net; UK launch for wine auction site; Case study: espresso is hot (part one) 327 $aCase study: espresso is hot (part two)Fishmonger delivers within 24 hours; Virgin snaps up orgasmic wines; Food from Britain launches corner shop for small producers; Another kite mark to validate e-business; Domino sells 6000 pizzas a month; ĦOle?! Here comes Spain!; Chocolate orders: five to one now off the Net; Farmers undercut supermarket prices; Computer company wins the free phone race; Diet foods boom on the net; Phone charge rip-off continues; Net trade persuades DHL to float off online services; Whittards looks to brand alliances; Coffee Republic signs up with Net cafes 327 $aCyber slimmers clean out the larder And not to be left behind . . .; Jamie Oliver splashes out on his name; Marketing; Barclays launches e-business payment scheme; Banner advertising flops; One million new users sign online in April; Not so free after all; Le Franc re-brands with Henrietta Green; Whoops! I Luv delays chef's launch; Mail order now taking half its orders on the Net; And what wine would you suggest for turbot, monsieur?; Chocolate tops the sales in mall; Seattle coffee profits head into cyberspace; Survey slams online services; UK market matures 327 $aUK grocery market now bigger than the rest of Europe Tesco tests Sunday trading laws; As if the web did not have enough recipes . . .; Priceline to take on Europe; Over 55's drink 15 bottles of wine a week; . . . Which is why Richard Branson moves in; Internet will usher in the euro; After the Net cafe?, comes the Net pub; Tesco expands into America; Lastorders.com sups up £2.5 million investment; . . . and Eggs is looking for a £10 million benefit; And now its 10 million, official; Secure ordering triples orders; Freshfood.co.uk expands organic range to 5000 lines 327 $aOrganic butchers put their beef on the Net 330 $aWho is making money on the Web and who is losing it? This book brings together the first two hundred and fifty stories to appear on the revolutionary food industry intelligence service efoodnews.com. We have interviewed many of the largest companies in the food and drink business and also those small/medium enterprises most actively pursuing e-commerce. This book concisely summarises and analyses the findings of these discussions and guides you to discover both the successful and unsuccessful strategies. If you are trying to develop a cohesive and creative online presence for your business the 606 $aFood industry and trade$xComputer network resources 606 $aElectronic commerce 606 $aInternet 615 0$aFood industry and trade$xComputer network resources. 615 0$aElectronic commerce. 615 0$aInternet. 676 $a664/.0068/8 700 $aSmith$b Drew$0879123 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910814976203321 996 $aFood industry and the Internet$91963225 997 $aUNINA