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181   $ctxt
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183   $acr
200 10$aBreast or bottle? $econtemporary controversies in infant feeding policy and practice /$fAmy Koerber
205   $a1st ed.
210   $aColumbia $cUniversity of South Carolina Press$d2013
215   $a1 online resource (205 p.)
225 0 $aStudies in rhetoric/communication
300   $aDescription based upon print version of record.
311   $a1-61117-241-1 
320   $aIncludes bibliographical references and index.
327   $aInfant feeding and rhetoric : an overview -- From "wives' tales and folklore" to scientific fact : rhetorics of breastfeeding and immunity in the mid-twentieth century -- Articulating knowledge and practice : the rhetoric of infant-feeding policy -- Viral rhetoric : breast and bottle in current promotional discourse -- Rhetorical agency and resistance in the context of infant feeding -- Feminism, rhetoric, and breastfeeding : some concluding remarks.
330   $aBreast or Bottle is the first scholarly examination of the shift in breastfeeding recommendations occurring over the last half century. Through a close analysis of scientific and medical controversies and a critical examination of the ways in which medical beliefs are communicated to the public, Amy Koerber exposes layers of shifting arguments and meaning that inform contemporary infant-feeding advocacy and policy.Whereas the phrase ""breast or bottle"" might once have implied a choice between two relative equals, human milk is now believed to possess unique health-promoting qualities. Although
410  0$aStudies in Rhetoric/Communication
606   $aInfants$xNutrition
606   $aBreastfeeding
615  0$aInfants$xNutrition.
615  0$aBreastfeeding.
676   $a649/.33
700   $aKoerber$b Amy$0978563
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996   $aBreast or bottle$93958971
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