LEADER 03967nam 2200661 450 001 9910814887103321 005 20230126213727.0 010 $a0-8032-8843-3 010 $a0-8032-8845-X 035 $a(CKB)3710000000534827 035 $a(EBL)4190800 035 $a(MiAaPQ)EBC4190802 035 $a(OCoLC)932201791 035 $a(MdBmJHUP)muse50972 035 $a(MiAaPQ)EBC4190800 035 $a(Au-PeEL)EBL4190800 035 $a(CaPaEBR)ebr11148366 035 $a(CaONFJC)MIL879391 035 $a(OCoLC)932592995 035 $a(EXLCZ)993710000000534827 100 $a20160205h20162016 uy 0 101 0 $aeng 135 $aurcn#---a|||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aRedskins $einsult and brand /$fC. Richard King ; designed by N. Putens 210 1$aLincoln, England ;$aLondon, England :$cUniversity of Nebraska Press,$d2016. 210 4$dİ2016 215 $a1 online resource (xvi, 237 pages) $cillustrations 311 $a0-8032-7864-0 320 $aIncludes bibliographical references and index. 327 $a1 Introduction -- 2 Origins -- 3 Uses -- 4 Erasure -- 5 Sentiment -- 6 Black/White -- 7 Ownership -- 8 Simulation -- 9 Opinion -- 10 Change -- 11 Ends -- Notes -- Bibliography -- Index. 330 $aThe Washington Redskins franchise remains one of the most valuable in professional sports, in part because of its easily recognisable, popular, and profitable brand. And yet ?redskins? is a derogatory name for American Indians. The number of grassroots campaigns to change the name has risen in recent years despite the current team owner?s assertion that the team will never do so. Franchise owners counter criticism by arguing that the team name is positive and a term of respect and honor that many American Indians embrace. The NFL, for its part, actively defends the name and supports it in court. Prominent journalists, politicians, and former players have publicly spoken out against the use of ?Redskins? as the name of the team. Sportscaster Bob Costas denounced the name as a racial slur during a half-time show in 2013. U.S. Representative Betty McCollum marched outside the stadium with other protesters??among them former Minnesota Vikings player Joey Browner??urging that the name be changed. Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team?s name, the evolution of the term ?redskin,? and the various ways in which people both support and oppose its use today. King?s hard-hitting approach to the team?s logo and mascot exposes the disturbing history of a moniker?s association with the NFL?a multi billion-dollar entity that accepts public funds?as well as popular attitudes toward Native Americans today. 606 $aBranding (Marketing) 606 $aRacism in language 606 $aEnglish language$zUnited States$vSlang 606 $aStereotypes (Social psychology)$zUnited States 606 $aInvective$zUnited States 606 $aIndians of North America$xEthnic identity 606 $aIndians of North America$xSocial conditions 615 0$aBranding (Marketing) 615 0$aRacism in language. 615 0$aEnglish language 615 0$aStereotypes (Social psychology) 615 0$aInvective 615 0$aIndians of North America$xEthnic identity. 615 0$aIndians of North America$xSocial conditions. 676 $a796.332/6409753 700 $aKing$b C. Richard$f1968-$01612056 702 $aPutens$b N. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910814887103321 996 $aRedskins$94042374 997 $aUNINA