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010   $a1-282-71376-0
010   $a9786612713767
010   $a1-4422-0336-6
035   $a(CKB)2550000000018992
035   $a(EBL)616417
035   $a(OCoLC)671498598
035   $a(MiAaPQ)EBC616417
035   $a(EXLCZ)992550000000018992
100   $a20130418d2010||||  u||         |
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aStreet-Smart Advertising $eHow to Win the Battle of the Buzz
205   $a1st ed.
210   $aLanham $cRowman & Littlefield Publishers$d2010
215   $a1 online resource (257 p.)
300   $aDescription based upon print version of record.
311   $a1-4422-0335-8 
327   $aContents; Preface; Acknowledgments; Chapter 01. Rev Up Your Thinking to Tackle Economic Shifts; Chapter 02. Play with Typography's Multiple Personalities; Chapter 03. Embrace Type as a Design Element; Chapter 04. Master the Design Elements; Chapter 05. Connect with Your Audience through Powerful Writing; Chapter 06. Spark the Creative Process for Focused Campaign Strategies; Chapter 07. Take Charge of the Design Principles; Chapter 08. Explore the Power of Color Psychology; Chapter 09. Discover Exciting Strategy-Based Ads and Campaigns
327   $aChapter 10. Learn the Latest through Inventive Case Studies with Impressive ResultsChapter 11. See Which Self-Promotions Really Work; Chapter 12. Be Inspired by Creative Tips from Conceptual Thinkers; Glossary; Selected Bibliography; Index; About the Author
330   $aEven the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking
606   $aAdvertising
606   $aAdvertising media planning
606   $aAdvertising
606   $aCommercial art
606   $aCommercial art
606   $aCreation (Literary, artistic, etc.)
606   $aGraphic design (Typography)
615  4$aAdvertising.
615  4$aAdvertising media planning.
615  4$aAdvertising.
615  4$aCommercial art.
615  4$aCommercial art.
615  4$aCreation (Literary, artistic, etc.).
615  4$aGraphic design (Typography).
676   $a659.1
700   $aBerman$b Margo$f1947-$0721081
801  0$bAU-PeEL
801  1$bAU-PeEL
801  2$bAU-PeEL
906   $aBOOK
912   $a9910814858403321
996   $aStreet-Smart Advertising$93926347
997   $aUNINA