LEADER 05437nam 2200709Ia 450 001 9910814842503321 005 20220215123622.0 010 $a1-281-03320-0 010 $a9786611033200 010 $a0-08-051880-X 035 $a(CKB)1000000000384564 035 $a(EBL)316817 035 $a(OCoLC)476108191 035 $a(SSID)ssj0000143049 035 $a(PQKBManifestationID)11144099 035 $a(PQKBTitleCode)TC0000143049 035 $a(PQKBWorkID)10111640 035 $a(PQKB)10109176 035 $a(Au-PeEL)EBL316817 035 $a(CaPaEBR)ebr10206475 035 $a(CaONFJC)MIL103320 035 $a(OCoLC)437191482 035 $a(CaSebORM)9780124211612 035 $a(MiAaPQ)EBC316817 035 $a(EXLCZ)991000000000384564 100 $a20001114d2001 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe E-commerce book$b[electronic resource] $ebuilding the E-empire /$fSteffano Korper, Juanita Ellis 205 $a2nd ed. 210 $aSan Diego $cAcademic Press$dc2001 215 $a1 online resource (263 p.) 225 1 $aCommunications, Networking and Multimedia 300 $aIncludes index. 311 $a0-12-421161-5 327 $aFront Cover; The E-Commerce Book: Building the E-Empire; Copyright Page; Contents; Preface; Chapter 1. Setting the Vision; Market Predictions; Defining Vision; Traditional Business Vision vs. E-Vision; Business Model Basics; Chapter 2. Know Your Customers; Know Where to Start; Who Is on the Web?; Speaking the Global Language; Access Issues; Targeting the Best Shoppers; Chapter 3. Marketing and Branding; Know What You're Up Against; Plan for Acquisition Costs; Search Engines and Directories; Advertising Banners; Online Classified Advertisements; Message Boards; E-Mail Newsletters 327 $aLinks on Other Web SitesNewsgroups; Discussion Lists; Traditional Media; Press Releases; Just Give It Away!; Branding for Success; Marketing and Advertising Agencies; Chapter 4. First Impressions May Be Everlasting; Focus on Essentials; Easy Is Everything: Use Wide, Consistent Site Design; Present Interior and Exterior Links Well; Reliability Counts; Tackle Your Overall Look; Use Graphics and Layouts Well; Keep Text Readable; Make Fonts Enhance a Site, Not Detract from It; Make Your Pages Easy to Skim and Revisit; Make Your Visitors Feel Confident 327 $aUse Your Resources: Professional Design AgenciesRevisit Your Vision Statement and Goals; Chapter 5. Keep Your Customers; Service with a Smile; Quality, Service, Cleanliness; The Customer Is Always Right; Thank You, Please Come Again; An Ounce of Prevention; Be Neighborly: Chat and Discuss with Your Customers; Would You Like Fries with That?; Keep Your Hands above the Table; Personalize for Better Service; Customers Now Control the Relationship; Chapter 6. Fulfillment Channels That Work; Why Does Fulfillment Seem So Difficult Today?; Know Your Customers' Expectations 327 $aKnow Your Shipping OptionsTackle Other E-Fulfillment Issues; Engage New Technology; Find E-Fulfillment Solutions; E-Fulfillment Supply-Chain Management; Plan for Spikes; Chapter 7. Choose Your Payment Systems; Payment System Categories; Credit Cards: Web Leaders in Payment Systems; Enable Electronic Payments; Ensure Online Transaction Security; Additional Security: The Secure Sockets Layer; Help Customers Trust You; Chapter 8. Know Your Infrastructure; Overview of Components; Content Management; Network Architecture; Chapter 9. Selecting the Right Commerce Package; Determining Your Needs 327 $aEvaluate Vendor SolutionsEase of Modifications and Extensions; Scalability; Partners; Customer Base; A Final Reminder before You Buy; Chapter 10. Secure Your Investment: Security Threats and Solutions; Network Threats; Security Policies and Procedures; Separating Your Net from the Net: Firewalls and Proxy Servers; Encryption; Authentication and Access Control; Viruses; Chapter 11. Get Ready for Wireless!; From E-Commerce to M-Commerce; The Devices... Now, Then, and in the Future; Wireless Portals; Who Are the Players? Carriers vs. Internet Service Providers; What Will Happen? 327 $aWireless Internet Convergence: Merging Technologies 330 $aNew in the Second EditionContains over 60% new materialComplete and extensive glossary will be addedComplete revision and update of the security chapter (reflecting the recent Yahoo experience)Strengthened coverage of E-Business to BusinessIncreased and redesigned case studiesIncreased European and international coverageRevised, expanded, and enhanced illustrationsNew, attractive text design with features such as margin notesIncreased size of tables containing website contactsRedesigned cover* Contains over 60% new material* Complete and ex 410 0$aCommunications, Networking and Multimedia 606 $aElectronic commerce 606 $aBusiness enterprises$xComputer networks 615 0$aElectronic commerce. 615 0$aBusiness enterprises$xComputer networks. 676 $a380.102854678 676 $a658.8/4 21 676 $a658.84 700 $aKorper$b Steffano$0593549 701 $aEllis$b Juanita$0593550 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910814842503321 996 $aThe E-commerce book$93995859 997 $aUNINA