LEADER 03311nam  2200637Ia 450 
001 9910814828303321
005 20200520144314.0
010   $a1-282-86116-6
010   $a9786612861161
010   $a0-7735-7106-X
024 7 $a10.1515/9780773571068
035   $a(CKB)1000000000244881
035   $a(EBL)3243420
035   $a(SSID)ssj0000278716
035   $a(PQKBManifestationID)11217973
035   $a(PQKBTitleCode)TC0000278716
035   $a(PQKBWorkID)10246990
035   $a(PQKB)11259642
035   $a(DE-B1597)656211
035   $a(DE-B1597)9780773571068
035   $a(VaAlCD)20.500.12592/nkzbqq
035   $a(schport)gibson_crkn/2009-12-01/1/400104
035   $a(MiAaPQ)EBC3330660
035   $a(MiAaPQ)EBC3243420
035   $a(EXLCZ)991000000000244881
100   $a20021118h20052003  uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aDigital play $ethe interaction of technology, culture, and marketing /$fStephen Kline, Nick Dyer-Witheford and Greig de Peuter
205   $a1st ed.
210   $aMontreal $cMcGill-Queen's University Press$d2005, c2003
215   $a1 online resource (378 p.)
300   $aDescription based upon print version of record.
311   $a0-7735-2591-2 
311   $a0-7735-2543-2 
320   $aIncludes bibliographical references (p. [331]-355) and index.
327   $aPages:1 to 25; Pages:26 to 50; Pages:51 to 75; Pages:76 to 100; Pages:101 to 125; Pages:126 to 150; Pages:151 to 175; Pages:176 to 200; Pages:201 to 225; Pages:226 to 250; Pages:251 to 275; Pages:276 to 300; Pages:301 to 325; Pages:326 to 350; Pages:351 to 375; Pages:376 to 378
330   $aIn a marketplace that demands perpetual upgrades, the survival of interactive play ultimately depends on the adroit management of negotiations between game producers and youthful consumers of this new medium. The authors suggest a model of expansion that encompasses technological innovation, game design, and marketing practices. Their case study of video gaming exposes fundamental tensions between the opposing forces of continuity and change in the information economy: between the play culture of gaming and the spectator culture of television, the dynamism of interactive media and the increasingly homogeneous mass-mediated cultural marketplace, and emerging flexible post-Fordist management strategies and the surviving techniques of mass-mediated marketing. Digital Play suggests a future not of democratizing wired capitalism but instead of continuing tensions between "access to" and "enclosure in" technological innovation, between inertia and diversity in popular culture markets, and between commodification and free play in the cultural industries.
606   $aElectronic games industry
606   $aElectronic games$xSocial aspects
615  0$aElectronic games industry.
615  0$aElectronic games$xSocial aspects.
676   $a338.4/77948
700   $aKline$b Stephen$048259
701   $aDyer-Witheford$b Nick$f1951-$0706529
701   $aDe Peuter$b Greig$f1974-$0706530
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910814828303321
996   $aDigital play$94189910
997   $aUNINA