LEADER 03090nam 2200601 450 001 9910814699703321 005 20230126213009.0 010 $a1-78441-464-6 035 $a(CKB)3710000000445930 035 $a(EBL)2093112 035 $a(SSID)ssj0001586403 035 $a(PQKBManifestationID)16266917 035 $a(PQKBTitleCode)TC0001586403 035 $a(PQKBWorkID)14866909 035 $a(PQKB)10608824 035 $a(MiAaPQ)EBC2093112 035 $a(Au-PeEL)EBL2093112 035 $a(CaPaEBR)ebr11077151 035 $a(OCoLC)921278877 035 $a(EXLCZ)993710000000445930 100 $a20150727h20152015 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aWhat is the current and future impact of social media on hospitality and tourism? /$ftheme editors, Dr. Seyhmus Baloglu and Dr. John Bowen 210 1$a[Bradford, England] :$cEmerald,$d2015. 210 4$dİ2015 215 $a1 online resource (105 p.) 225 0 $aWorldwide Hospitality and Tourism Themes,$x1755-4217 ;$vVolume 7, Issue 3 300 $aDescription based upon print version of record. 311 $a1-78441-463-8 320 $aIncludes bibliographical references at the end of each chapters. 327 $aCover; EDITORIAL ADVISORY BOARD; Editorial; Trends affecting social media: implications for practitioners and researchers; Social media practices applied by city hotels: a comparative case study from Turkey; How hotel responses to online reviews differ by hotel rating: an exploratory study; Restaurant social media usage in China; Hotel Facebook marketing: an integrated model; Documenting business-to-consumer(B2C) communications on Facebook; An investigation of the persuasive effects of firm-consumer communication dyads using Facebook; Common themes across social media research 330 $aThis ebook investigates the ways in which social media is currently impacting and will likely continue to effect the tourism and hospitality industry. The expansion of social media means that geography no longer isolates customers from other customers. User generated content on TripAdvisor is a powerful tool. Travelers use it to choose hotels or restaurants based on reviews by past customers. Employee communities are bringing employees of multinational companies together. Team members share best practices on sites like Hilton's H360 and Hilton builds a strong culture amongst its team members. 410 0$aWorldwide Hospitality and Tourism Themes: Volume 7, Issue 3 606 $aInternet marketing 606 $aSocial media 606 $aTourism$xMarketing 615 0$aInternet marketing. 615 0$aSocial media. 615 0$aTourism$xMarketing. 676 $a658.872 702 $aBaloglu$b Seyhmus 702 $aBowen$b John 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910814699703321 996 $aWhat is the current and future impact of social media on hospitality and tourism$93936896 997 $aUNINA