LEADER 04111nam 2200637 450 001 9910814654403321 005 20230725035432.0 010 $a1-58826-955-8 024 7 $a10.1515/9781588269553 035 $a(CKB)2670000000347710 035 $a(EBL)3328949 035 $a(SSID)ssj0001046764 035 $a(PQKBManifestationID)12396684 035 $a(PQKBTitleCode)TC0001046764 035 $a(PQKBWorkID)11137754 035 $a(PQKB)11630394 035 $a(Au-PeEL)EBL3328949 035 $a(CaPaEBR)ebr10913566 035 $a(OCoLC)929119904 035 $a(DE-B1597)623165 035 $a(DE-B1597)9781588269553 035 $a(MiAaPQ)EBC3328949 035 $a(EXLCZ)992670000000347710 100 $a20140904h20112011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aWomen at work $etupperware, passion parties, and beyond /$fL. Susan Williams, Michelle Bemiller 210 1$aBoulder, Colorado :$cLynne Rienner Publishers,$d2011. 210 4$dİ2011 215 $a1 online resource (287 p.) 300 $aDescription based upon print version of record. 311 $a1-58826-720-2 320 $aIncludes bibliographical references and index. 327 $a""Book Title""; ""Table of Contents""; ""List of Tables and Figures""; ""List of Case Studies""; ""Acknowledgments""; ""1-The Gendering of Parties and Markets""; ""How It All Began""; ""Our Gendered Eyes""; ""Gendering the Party Plan Economy""; ""Marketplaces of Interaction""; ""The Party Plan Economy""; ""What to Expect""; ""Chapter 2""; ""Chapter 3""; ""Chapter 4""; ""Chapter 5""; ""Chapter 6""; ""Chapter 7""; ""Notes""; ""2-Staging the Study of Parties and Markets""; ""Markets""; ""Gender Scholarship""; ""Across Time and Space: Our Mothersa??? Parties""; ""From the Field"" 327 $a""Beyond the Party""""Notes""; ""3-How the Party Plan Economy Mutes Womena???s Work""; ""Now You See It, Now You Dona???t: The Invisibility of Womena???s Work""; ""From the Field""; ""Beyond the Party""; ""Notes""; ""4-How Marketplaces of Interaction Modify the Party Plan Economy""; ""Avon China""; ""Beyond Products""; ""Beyond Parties""; ""Beyond Boundaries""; ""Gender Dealings: Moving Between Public and Private Spaces""; ""From the Field""; ""Beyond the Party""; ""Notes""; ""5-When Consumption, Markets, and Movements Meet""; ""Consumption, Markets, and Movements"" 327 $a""The Political Is Personal""""The Political Is Personal: When Personal Ideology and Markets Collide""; ""From the Field""; ""Beyond the Party""; ""Notes""; ""6-When the Party Reaches Beyond Products""; ""The Promise of Parties, the Gender of Markets""; ""From the Field""; ""Beyond the Party""; ""Notes""; ""7-Taking Back, Talking Back""; ""Gender as Practice""; ""Gender as Identity Politics""; ""Doing Gender: Taking Back, Talking Back""; ""Not Just Words""; ""Notes""; ""References""; ""The Contributors""; ""Index""; ""About the Book"" 330 $aDo Tupperware parties and Mary Kay sales empower individual women, or do they exploit personal relationships for corporate gain? Looking through the overlapping lenses of gender, work, and culture, Susan Williams and Michelle Bemiller critically explore the world of party plan sales. The authors investigate this $30 billion a year enterprise through a wide range of case studies that unpack its personal and professional results for women. Closely examining the promises of multilevel marketing programs, their book challenges the way we see women's participation in the party plan economy. 606 $aHome parties (Marketing) 606 $aWomen sales personnel 606 $aDirect selling 615 0$aHome parties (Marketing) 615 0$aWomen sales personnel. 615 0$aDirect selling. 676 $a381/.14 700 $aWilliams$b L. Susan$01667624 702 $aBemiller$b Michelle 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910814654403321 996 $aWomen at work$94027573 997 $aUNINA