LEADER 03570nam 2200745 a 450 001 9910814614503321 005 20240516105429.0 010 $a979-88-908666-0-8 010 $a0-8078-6426-9 035 $a(CKB)111004368564684 035 $a(EBL)837906 035 $a(OCoLC)137342397 035 $a(SSID)ssj0000195973 035 $a(PQKBManifestationID)12021050 035 $a(PQKBTitleCode)TC0000195973 035 $a(PQKBWorkID)10131836 035 $a(PQKB)11158039 035 $a(SSID)ssj0000638166 035 $a(PQKBManifestationID)12255164 035 $a(PQKBTitleCode)TC0000638166 035 $a(PQKBWorkID)10714188 035 $a(PQKB)11424160 035 $a(Au-PeEL)EBL837906 035 $a(CaPaEBR)ebr10528250 035 $a(CaONFJC)MIL929683 035 $a(MiAaPQ)EBC837906 035 $a(EXLCZ)99111004368564684 100 $a19910611d1992 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe making of middle/brow culture /$fJoan Shelley Rubin 205 $a1st ed. 210 $aChapel Hill $cUniversity of North Carolina Press$dc1992 215 $a1 online resource (439 p.) 300 $aDescription based upon print version of record. 311 $a0-8078-4354-7 311 $a0-8078-2010-5 320 $aIncludes bibliographical references and index. 327 $aContents; Acknowledgments; Introduction; Chapter 1. Self, Culture, and Self-Culture in America; Chapter 2. The ""Higher Journalism"" Realigned: Stuart Pratt Sherman, Irita Van Doren, and Books; Chapter 3. Why Do You Disappoint Yourself?: The Early History of the Book-of-the-Month Club; Chapter 4. Classics and Commercials: John Erskine and ""Great Books""; Chapter 5. Merchant of Light: Will Durant and the Vogue of the ""Outline""; Chapter 6. Information, Please!: Book Programs on Commercial Radio; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y 327 $aZPermissions; illustrations 330 $aThe proliferation of book clubs, reading groups, ""outline"" volumes, and new forms of book reviewing in the first half of the twentieth century influenced the tastes and pastimes of millions of Americans. Joan Rubin here provides the first comprehensive analysis of this phenomenon, the rise of American middlebrow culture, and the values encompassed by it.Rubin centers her discussion on five important expressions of the middlebrow: the founding of the Book-of-the-Month Club; the beginnings of ""great books"" programs; the creation of the New York Herald Tribune's book-review section 606 $aBooks and reading$zUnited States$xHistory$y20th century 606 $aLiterature$xAppreciation$zUnited States$xHistory$y20th century 606 $aArt appreciation$zUnited States$xHistory$y20th century 606 $aPopular culture$zUnited States$xHistory$y20th century 606 $aMiddle class$zUnited States$xHistory$y20th century 606 $aSelf-culture$xHistory$y20th century 615 0$aBooks and reading$xHistory 615 0$aLiterature$xAppreciation$xHistory 615 0$aArt appreciation$xHistory 615 0$aPopular culture$xHistory 615 0$aMiddle class$xHistory 615 0$aSelf-culture$xHistory 676 $a028/.9/0973 700 $aRubin$b Joan Shelley$f1947-$01604984 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910814614503321 996 $aThe making of middle$93970538 997 $aUNINA