LEADER 04197nam 2200577Ia 450 001 9910814512403321 005 20200520144314.0 010 $a0-8157-8455-4 010 $a9780585365938 010 $a9780815765930 010 $a0-585-36593-8 035 $a(CKB)111004368619726 035 $a(SSID)ssj0000133033 035 $a(PQKBManifestationID)12035566 035 $a(PQKBTitleCode)TC0000133033 035 $a(PQKBWorkID)10040524 035 $a(PQKB)10583029 035 $a(NjHacI)99111004368619726 035 $a(MiAaPQ)EBC3004379 035 $a(EXLCZ)99111004368619726 100 $a20041017d2000 my 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aCrowded airwaves $ecampaign advertising in elections /$fJames A. Thurber, Candice J. Nelson, David A. Dulio, editors 205 $a1st ed. 210 $aWashington, D.C. $cBrookings Institution Press$dc2000 215 $a1 online resource (vii, 187 pages) $cillustrations 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-8157-9895-4 311 $a0-8157-8456-2 320 $aIncludes bibliographical references and index. 327 $a1. Introduction / David A. Dulio, Candice J. Nelson, and James A. Thurber -- 2. Effectiveness of negative political advertising / Richard R. Lau and Lee Sigelman -- 3. Eliminate the negative? Categories of analysis for political advertisements / Kathleen Hall Jamieson, Paul Waldman, and Susan Sherr -- 4. How negative campaigning enhances knowledge of Senate elections / Kim Fridkin Kahn and Patrick J. Kenney -- 5. Agenda setting and campaign advertising in congressional elections / Paul S. Herrnson and Kelly D. Patterson -- 6. "Basic rule" voting: campaign impact on party- and approval-based voting / Shanto Iyengar and John R. Petrocik -- 7. How issue ads have reshaped American politics / Darrell M. West -- 8. Summary and conclusions / David A. Dulio, Candice J. Nelson, and James A. Thurber. 330 $aPolitical advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising--from newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse. 606 $aPolitical campaigns$zUnited States 606 $aAdvertising, Political$zUnited States 615 0$aPolitical campaigns 615 0$aAdvertising, Political 676 $a324.7/3/0973 701 $aThurber$b James A.$f1943-$01152968 701 $aNelson$b Candice J.$f1949-$0917368 701 $aDulio$b David A$01603976 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910814512403321 996 $aCrowded airwaves$94193028 997 $aUNINA