LEADER 03548nam 2200721 a 450 001 9910814485503321 005 20200520144314.0 010 $a1-107-18293-X 010 $a1-280-91730-X 010 $a9786610917303 010 $a0-511-29049-7 010 $a0-511-28989-8 010 $a0-511-28861-1 010 $a0-511-32244-5 010 $a0-511-61120-X 010 $a0-511-28929-4 035 $a(CKB)1000000000351890 035 $a(EBL)311282 035 $a(OCoLC)173240513 035 $a(SSID)ssj0000295795 035 $a(PQKBManifestationID)11224384 035 $a(PQKBTitleCode)TC0000295795 035 $a(PQKBWorkID)10320126 035 $a(PQKB)10338774 035 $a(UkCbUP)CR9780511611209 035 $a(Au-PeEL)EBL311282 035 $a(CaPaEBR)ebr10182308 035 $a(CaONFJC)MIL91730 035 $a(OCoLC)772458617 035 $a(MiAaPQ)EBC311282 035 $a(EXLCZ)991000000000351890 100 $a20061214d2007 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aEvaluating campaign quality $ecan the electoral process be improved? /$fL. Sandy Maisel, Darrell M. West, Brett M. Clifton 210 $aCambridge ;$aNew York $cCambridge University Press$d2007 215 $a1 online resource (xiv, 155 pages) $cdigital, PDF file(s) 225 1 $aCommunication, society, and politics 300 $aTitle from publisher's bibliographic system (viewed on 08 Oct 2015). 311 $a0-521-70082-5 311 $a0-521-87729-6 320 $aIncludes bibliographical references (p. 145-151) and index. 327 $aPreface -- Campaign reformers: optimists, skeptics, and rejectionists -- Dissemination of campaign practices -- Impact on campaign conduct -- Impact on campaign discourse -- Impact on public perceptions -- Improving the system -- Appendices: A. Data and methodology -- B. Public opinion survey -- C. Consultant survey -- Focus group protocol. 330 $aFor a number of years, voters and academic observers have been dissatisfied with a number of elements of American campaigns. Contemporary races are seen as too negative, too superficial, and too unfair or misleading. Based on these complaints, a variety of reform organizations have targeted millions of dollars to improve the situation. Through their efforts and those within the academic community, a wide range of reform initiatives have been undertaken, such as voluntary codes of conduct, industry self-regulation, certificate programs, tougher ethics rules for consultants, and the encouragement of more substantive venues. This book seeks to evaluate whether these activities have improved the level of campaign discourse and conduct in US House and Senate campaigns and argues that while individual reform efforts have achieved some of their stated objectives, the overall effect of these reform efforts has been disappointing. 410 0$aCommunication, society, and politics. 606 $aPolitical campaigns$zUnited States 606 $aElections$zUnited States 615 0$aPolitical campaigns 615 0$aElections 676 $a324.70973 700 $aMaisel$b Louis Sandy$f1945-$014326 701 $aWest$b Darrell M.$f1954-$01091027 701 $aClifton$b Brett M.$f1972-$01753616 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910814485503321 996 $aEvaluating campaign quality$94189535 997 $aUNINA