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010   $a1-282-62340-0
010   $a9786612623400
010   $a0-85702-597-X
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035   $a(OCoLC)638860645
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100   $a20130912d1999      fy|         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aRethinking marketing /$fedited by Douglas Brownlie ... [et al.]
205   $a1st ed.
210   $aLondon $cSAGE$d1999
215   $a1 online resource (xii, 273 p.) $cill
300   $aDescription based upon print version of record.
311   $a0-8039-7490-6 
311   $a0-8039-7491-4 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Marketing philosophy -- pt. 2. Redefining markets -- pt. 3. Reframing consumers -- pt. 4. Marketing ethics -- pt. 5. The marketing profession -- pt. 6. Marketing pedagogy.
330 8 $aA unique and comprehensive reflection on marketing as a field of study, research and practice, this volume proposes new ways forward for the discipline and the profession.
606   $aMarketing
606   $aConsumer behavior
615  0$aMarketing.
615  0$aConsumer behavior.
676   $a658.8
676   $a380.1
701   $aBrownlie$b Douglas T$0106923
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910814437803321
996   $aRethinking marketing$94005649
997   $aUNINA