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101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aShort introduction to strategic management /$fTorben Juul Andersen$b[electronic resource]
210  1$aCambridge :$cCambridge University Press,$d2013.
215   $a1 online resource (xvii, 297 pages) $cdigital, PDF file(s)
225 1 $aCambridge short introductions to management
300   $aTitle from publisher's bibliographic system (viewed on 05 Oct 2015).
311   $a1-107-03136-2 
311   $a1-299-77203-X 
320   $aIncludes bibliographical references and index.
327   $aContents; Figures; Preface; Getting started; Notes; 1 The strategy concept; Business policy; Strategic management; Market position and resources; Alternative views; Conclusion; Notes; 2 Strategy formulation; Mission statement; External analysis; Internal analysis; SWOT analysis; Strategic plan; Conclusion; Notes; 3 Strategy execution; Different strategy-making modes; Strategy implementation; Strategy as project management; Strategy as managing real options; Strategy as managerial decision making; Strategy as entrepreneurial initiatives; Strategy as practice; Conclusion; Notes
327   $a4 Integrative strategyLong- and short-cycled activities; Central and peripheral processes; Responding to environmental change; Complementary strategy-making modes; Strategic monitoring and control; Conclusion; Notes; 5 Multinational corporate strategy; Economic trade-offs; Portfolio considerations; Structure and processes; Integrative-responsive strategy making; Conclusion; Notes; 6 Strategic leadership; Conclusion; Notes; References; Index
330   $aThe Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.
410  0$aCambridge short introductions to management.
606   $aStrategic planning
606   $aManagement
615  0$aStrategic planning.
615  0$aManagement.
676   $a658.4/012
686   $aBUS063000$2bisacsh
700   $aAndersen$b Torben Juul$0111606
801  0$bUkCbUP
801  1$bUkCbUP
906   $aBOOK
912   $a9910814423003321
996   $aShort introduction to strategic management$94099467
997   $aUNINA