LEADER 02514nam 2200601Ia 450 001 9910814421003321 005 20200520144314.0 010 $a0-470-61058-1 010 $a1-282-54949-9 010 $a9786612549496 010 $a0-470-61056-5 035 $a(CKB)2670000000014415 035 $a(EBL)510147 035 $a(OCoLC)609861335 035 $a(SSID)ssj0000361447 035 $a(PQKBManifestationID)11286955 035 $a(PQKBTitleCode)TC0000361447 035 $a(PQKBWorkID)10352581 035 $a(PQKB)10073564 035 $a(MiAaPQ)EBC510147 035 $a(Au-PeEL)EBL510147 035 $a(CaPaEBR)ebr10377797 035 $a(CaONFJC)MIL254949 035 $a(OCoLC)613612771 035 $a(EXLCZ)992670000000014415 100 $a20100505d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aIf you build it will they come? $ethree steps to test and validate any market opportunity /$fRob Adams 205 $a1st ed. 210 $aHoboken $cJohn Wiley & Sons, Inc.$d2010 215 $a1 online resource (226 p.) 300 $aDescription based upon print version of record. 311 $a0-470-56363-X 327 $aIf You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity; Contents; Introduction: Market Validation; STEP I: Ready-Could This Idea Fly?; Step 2: Aim-What Do Your Future Customers Think?; Step 3: Fire-Blasting into the Market; About the Author; Index 330 $a Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simpl 606 $aNew products$xMarketing 606 $aMarketing 615 0$aNew products$xMarketing. 615 0$aMarketing. 676 $a658.8 676 $a658.802 700 $aAdams$b Rob$01709596 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910814421003321 996 $aIf you build it will they come$94099449 997 $aUNINA